Nuance Releases ‘Voice Ads’ Platform To Bring Siri-like Functionality To Mobile Ads

Today Nuance announced a new mobile advertising platform called ‘Voice Ads’ to bring its Siri-like functionality into mobile advertising. The general concept of the new platform, which is available as an SDK for advertising companies, is to let users engage in a two-way, interactive conversation with a mobile ad and ask questions about the advertised product in a Siri-like manner.

 “Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones”.

In the video above, Nuance shows an advertisement promoting a fictional deodorant that uses a magic 8-ball to answer any questions that users may have. Other advertisements could allow users to ask questions, for example, about products specs or a release date.

Nuance said that it worked with a number of mobile advertising companies and ad agencies to create ads using the platform. Also Nuance plans to distribute the ads to hundreds of millions of consumers and more than 100,000 app publishers through partnerships with mobile advertising companies.