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Apple wants to reduce Bluetooth power consumption in portable devices
Apple is still interested in improving Bluetooth power consumption in its portable devices when converting streaming media to a compatible format. This week AppleInsider discovered a patent application filed in December of 2008. The application is entitled "Data Format Conversion for Electronic Devices" and notes that converting data to a new format can be a power-hungry process.
"The format conversion performed by the portable electronic device may quickly drain the energy stored in its battery," Apple's filing reads. "Therefore, it would be desirable to provide an energy-efficient technique for converting data to a Bluetooth-compatible format."
Leave a commentAaron Sorkin Will Be Screenwriter For Steve Jobs biopic
Sony Pictures that Aaron Sorkin will be the screenwriter for the film adaptation of the Steve Jobs’ biography by Walter Isaacson. Last month Sorkin, who is well-known for his work on The Social Network, A Few Good Men and The West Wing, noted that he was “strongly considering” the offer to work on the project. Amy Pascal, Sony Pictures Co-Chairman, commented on the announcement:
Tim Cook Included In TIME’s 100 Most Influential People List 2012
Time Magazine its list of the 100 Most Influential People In The World that was compiled for this year, and Apple CEO Tim Cook included in the list alongside Salman Khan, Rihanna, Hilary Clinton and Tim Tebow. Walter Isaacson has been also included on the TIME's list thanks to the remarkable success of his book about Steve Jobs.
New Apple TV 3G vs Apple TV 2G spec comparison: what's new?
Apple recently presented new 3-rd generation Apple TV. Let's compare the specs between new Apple TV 3G and old Apple TV 2G:
Apple rumored to be developing new audio format designed for iCloud streaming
Apple is reportedly working on a new audio file format for iCloud service. The new audio format will offer improved streaming and "high-definition" quality of music allowing users to access music they obtained from sources outside of iTunes over the iCloud service.
"A source with inside knowledge of the process says Apple has asked a London studio to prepare audio files for a new streaming format that will adapt to bandwidth or hardware capabilities," the report said. It quoted an unnamed person who said users' libraries would "improve in an instant," and nothing would need to be done to upgrade files from the current AAC format to high definition.
Before he died, Steve Jobs kept a letter from Bill Gates by his bed
In a new interview Microsoft founder Bill Gates told that he wrote a letter to Steve Jobs before his death and the letter was so important for Steve that he even kept it at his bedside. Gates spoke this week with students at a school in South London, where he acknowledged that Jobs had said critical things about him in the past, but before Jobs passed away they had settled all difficulties.
"There was no peace to make. We were not at war," Gates said. "We made great products, and competition was always a positive thing."
In fact, Gates said he received a phone call from Jobs's wife, Laurene Powell Jobs, about negative comments her husband had made to biographer Walter Isaacson, in which he called Gates a "basically unimaginative person who "has never invented anything." Gates said Jobs's wife told him that Isaacson's book didn't "paint a picture of the mutual respect" the two had for one another.
Steve Jobs Expressed Interest In Light Field Cameras From Lytro
As the upcoming book by Adam Lashinsky revealed, last summer Steve Jobs expressed interest in products of photography company and subsequently met with its CEO Ren Ng. Steve Jobs asked Ren Ng to outline three things he would want the company to do with Apple.
Apple's digital textbooks with iBooks 2 were 'vision' of Steve Jobs
Speaking with Peter Kafka of All Things D, McGraw-Hill CEO Terry McGraw said Apple's newly unveiled textbook initiative for the iPad with iBooks 2 was a project spearheaded by the late Steve Jobs before his death. He met with Jobs last June about the project and discussed their goals. "He (Jobs) should be here. He probably is (in spirit)," McGraw said. "This was his vision, this was his idea, and it all had to do with the iPad."
McGraw-Hill is one of the first publishers already on board with Apple's new e-textbooks for iBooks 2, seeing Apple's new iBooks 2 platform as a way for textbooks to evolve and improve education. The CEO said he's been interested in the iPad as a learning tool since Apple first launched the device in 2010.
Sculley: If anyone is going to change television, it’s going to be Apple
John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, and a Silicon Valley investor nowadays, believes that Apple is the only company that would be able to change the first principles of the television experience. In an interview with BBC Sculley confessed that has not read Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO, but admitted that the television industry is about to experience Apple’s magic touch:
I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.
Rupert Murdoch confirms Sculley’s words about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.
Apple design chief Jonathan Ive awarded knighthood
The BBC reported on Friday that Jonathan Ive, Apple's senior vice president of industrial design, has been named a Knight Commander of the British Empire in the U.K.'s 2012 New Year Honours list for "services to design and enterprise”. In 2005 he was awarded the title of Commander of the British Empire. Ive responded that he was "both humbled and sincerely grateful" by the commendation.
"I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making," he said. "I discovered at an early age that all I've ever wanted to do is design."
Ive’s father was the first who inspired him to study design. Ive went on to study Industrial Design at Newcastle Polytechnic University. It was there that he first realized the potential of designing on the Mac.
"I discovered the Mac and felt I had a connection with the people who were making this product," he said. "I suddenly understood what a company was, or was supposed to be."
After graduating, Ive worked at the U.K. design agency Apple cooperated with. Then the company noted his talent and offered him a full-time position. During his 19 years at Apple, Ive and Steve Jobs became close friends and even "spiritual partners", according to Jobs' biography. While Jobs and Ive were close friends, Ive did admit to Isaacson that he felt Jobs had stolen some of his ideas.
"[Jobs] will go through a process of looking at my ideas and say, 'That's no good. That's not very good. I like that one,'" Ive told Isaacson in an interview. "And later I will be sitting in the audience and he will be talking about it as if it was his idea. I pay maniacal attention to where an idea comes from, and I even keep notebooks filled with my ideas. So it hurts when he takes credit for one of my designs."
Walter Isaacson Considering Expanding Steve Jobs Biography
Fortune reports that Walter Isaacson, author of Steve Jobs biography, may not yet be finished working on the book. Isaacson currently has several ideas how to expand the authorized biography. Не is going to describe more fully the events surrounding Jobs' death in early October or to add extensive annotations to the existing content.
The author discussed potential plans for expanding the already 630-page book in the future. One possibility is doing an extensively annotated version. Another is writing an addendum that addresses the period surrounding Jobs' death. Fleshing out the details seems like a logical next step, since Isaacson believes the Apple (AAPL) CEO's story will be told for decades or a century to come. "This is the first or second draft," he said, referring to his book's role in documenting Jobs' life. "It's not the final draft."
Steve Jobs biography by Walter Isaacson has already became Amazon's best-selling print book in 2011 and named the company's best-selling new release of 2011 for combined print and digital sales.
Apple television expected in mid-2012 as competition is 'scrambling'
Jefferies analyst Peter Misek claims that commercial production of Apple's anticipated television set is expected to begin in February. Sharp was chosen as a manufacturer of TFT-LCD panels. Other TV makers, of course, want to find out as soon as possible what features of the product may be.
"They hope to avoid the fate of other industries and manufacturers who were caught flat footed by Apple," Misek wrote. "Having said that, it appears that mainstream TV manufacturers are likely to be at least 6 to 12 months behind in a best-case scenario."
TV makers believe in Android potential that may compete with Apple’s television set and add cloud capabilities to thier TVs. The other reason for TV makers to worry about the launch of Apple’s TV is that Apple is rumored to implement its unique voice recognition service, Siri, in the device. According to Steve Job’s biography by Walter Isaacson, he wanted Apple’ TV to be a completely new product that would feature "the simplest user interface you could imagine," as he believed that there was "no reason" for televisions to be as difficult to use as they currently are.
Misek expects the Apple television will be launched in the middle of 2012.
Aaron Sorkin “Strongly Considering” Writing Screenplay For Movie About Steve Jobs
Last month rumors have it that Sony Pictures was persuading producer, playwright and screenwriter Aaron Sorkin to write the script for the movie about Steve Jobs based on authorized biography from Walter Isaacson. Sorkin has gained fame for his work on Moneyball, The West Wing, A Few Good Men and The Social Network.
Steve Jobs wanted Apple to reinvent TVs, textbooks and photography
The famous author of Steve Jobs’ authorized biography, Walter Isaacson, has revealed in his recent interview that the passed away Apple’s co-founder had free things he wanted to reinvent: the television, textbooks and photography. The most difficult for him was television with its "complicated remote controls." Isaacson said that Jobs said he felt there was "no reason" for TVs to be so difficult to use and he claimed he had managed to “crack” the secret of a simple HDTV.
That has led to a new speculation and rumors that Apple is planning to release a television set at some point in the near future. The New York Times said last month that Apple is expected to release a TV with Siri voice recognition functionality by the year 2013.
Isaacson also noted that Jobs was interested in changing textbooks and photography. Apple has already started implementation of an iPad in schools to replace standard printed textbooks and offered to use the iPad as a device for taking pictures. Apple believes that digital textbooks are more convenient and the iPad will improve quality of pictures.
George Clooney, Noah Wyle battling to play Steve Jobs in biopic
Last month, we reported that Sony Pictures acquired rights for a film adaptation of Steve Jobs’ biography by Walter Isaacson. When the book went on sale later that month, it became an instant hit, and is already one of the top-selling titles of 2011. Two prominent actors - George Clooney and Noah Wyle - are both rumored to be in contention for the lead role. The U.K.'s NOW Magazine has reported that Clooney, 50, is battling with the 40-year-old Wyle for the right to play the Apple co-founder. As reported, work on the film will start in 2012.
Wyle already played Steve Jobs in the 1999 movie "Pirates of Silicon Valley." The movie tells about development of the personal computer, establishment of Apple, and the rivalry between Apple and Microsoft.