Steve Jobs’s attempts to convince publishers to provide the content in a useful digital form were not that successful and the negotiations initiated in February have "stumbled."

Some newsmakers report of "friendly" talks, but speak of Apple's business model as a crucial change for the publishing business. They aware of the impact iTunes had had on the songs industry in 2003. Then the number of downloads of single songs from Apple influenced the resulting purchases of the singers’ albums.

Apple has been conquering the e-reader market long before the new iPad was on offer. So that is not a surprise that such companies as Amazon, which previously dominated the market have to increase their prices in response to the iPad’s outbreak.

According to 9to5Mac it seems that Apple will present the new Firmware 4.0 on a new event scheduled for March 14, 2010. The news were received from a reliable source, but this is still rumors. Previously Apple was expected to release firmware 3.2 in March-April and firmware 4.0 some time in July. We'll see!

It's really true, that in some cases the best ideas are the simplest ones that come to mind in moments when we least expect it. Here is a good example, when one of users created an iPhone stand using cigarette package. The result is a support for the iPhone that is very simple and functional:

Several users report that Apple started allowing iPod touch owners to upgrade to iPhone OS 3 for no charge.

The information initially comes from PocketGamer's Tracy Erickson:

Syncing a second generation iPod touch today with an older version of the software prompted me to accept the free upgrade. How exciting.

Just as when asked to download and install the latest firmware on an iPhone, iTunes simply asks for confirmation - no signing in to pay for the software.

Sounds like free a good price for iPod touch 3.1.3 upgrade.

PS: Jailbreakers: think before updating - you might lose the ability to jailbreak your device if you upgrade the firmware.

Update: Several users confirmed the free update. However a number of users report that they are still asked to pay for the update.

MacWorld Expo 2010 started on the Feb, 11. We'll show you how that day and the MWSF generally started.

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