Apple Becomes World’s Most Valuable Brand… Again
For the fourth year in a row, Apple has become the most valuable company in the world. The rating has been formed by a research firm Interbrand that takes into account a wide range of factors influencing the overall company perception, for example, its financial performance, customers’ feedback, and the strength of the brand.
Apple Watch Sales to Decline in 2016 - Analyst
According to the latest report from KGI Securities analyst Ming-Chi Kuo, Apple will sell fewer Apple Watch units this year compared to 2015. In particular, the expert has reviewed his previous predictions and claimed the smartwatch sales will fall 15-25% in the upcoming quarters. These numbers include the sales of both Apple Watch Series 2 and Series 1. Total shipments in 2016 will reportedly account for 8.5-9.0 million units, down from 10.4 million in 2015.
macOS Sierra Becomes Automatic Download
According to the latest report from reliable insiders, Apple has made macOS Sierra an automatic download. What this means is that the new operating system will be downloaded in the background if you have enabled automatic update downloads on your compatible Mac computer.
Apple Launches Apple Pay in Russia
Apple Pay has started working in Russia marking the tenth country of the service availability. Since its launch in the USA in 2014, Apple’s contactless payment service has debuted to the United Kingdom, China, Australia, Canada, Switzerland, Hong Kong, France, Singapore, and Russia.
Currently, Apple Pay works only with Mastercard cards issued by Sberbank. With time, however, the service will start working with other major banks and retailers including ATAK, Auchan, Magnit, Azbuka Vkusa, Media Markt, M.Video, and several others. Moreover, soon Apple Pay will start working at Eldorado and Burger King.
Apple is steadily expanding Apple Pay to major markets. Soon the service will debut in New Zealand.
Several New iPads Coming This Fall - Makotakara
According to the latest report from Makotakara, Apple is planning to release updated 7.9-inch, 10.1-inch, and 12.9-inch iPad models. As for the first two devices, they are expected to replace the current iPad mini and the 9.7-inch iPad Pro respectively. The smaller model will also get the ‘Pro’ naming.