Archive for November 18th, 2011
Popular Science Magazine has once again
Marketing firm BlueKai compiled the profile of the typical iPad buyer. So, a typical iPad owner is male, has pets and buys video games. Scientists or health care workers, international travelers, apartment dwellers and proponents of organic food are also among those people who are highly likely to purchase the iPad. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates are typically owners of the iPad.
BlueKai created an infographic (below) to reflect its findings, including information received from other research firms. According to comScore, 45.9 percent of tablet owners belong to households earning $100,00 per year or more, while Nielsen has discovered that 70 percent of all iPad use occurs in front of a TV.
Last week Apple announced a replacement program for first-gen iPod nano. The program was initiated due to battery defects that could cause overheating of the devices. While Apple officially states that users may wait up to six week to receive the replacement devices, some customers are reporting that they have already received their replacements. And while some had expressed hopes that Apple may replace their devices with newer-generation iPod nanos given a possible shortage of devices that went out of production five years ago, customers still receives first-gen iPod nanos.
Digitimes reports that Apple has reduced its fourth-quarter orders for iPad 2 display panels. That might mean that Apple has already started preparing for the launch of the iPad 3 early next year. The second reason might be the reduction of customers’ interest in the device. Moreover, Apple stockpiled components for an extra 4-5 million iPad 2 units, so that allows it to reduce its orders for the fourth quarter.
Sales of iPads at the end market totaled 11.12 million units in the third quarter of 2011, according to data released by Apple. However, inventories of parts and components prepared by the makers in the supply chain for the production of iPad 2 in the quarter are sufficient for the production of 15-16 million iPads, leaving a stockpile of 4-5 million units of iPad 2 in the supply chain, the sources noted.
Digitimes also notes that the reason for stockpiling of iPad 2 components may be preparation for the iPad 3 launch set for the beginning of 2012, suggesting that suppliers of both display and touch panels for the iPad 3 have either already begun or will soon begin shipments to Apple.
While Apple is adjusting panel inventory for iPad 2, Samsung and Sharp already began shipping panels for the next-generation iPads to Apple in October, and Taiwan-based touch panel makers TPK Holding and Wintek will begin to ship touch panels for the new iPads to the supply chain in November-December, the sources noted.
In October research company Nielsen conducted a new survey among 3,000 U.S. children at the age from 6 to 12 ahead of 2011 holiday season, and found out that the iPad is the most-wanted gift for kids, while the iPod touch ranks second and the iPhone comes in third. 44 percent of kids are interested in getting an iPad, 30 percent want an iPod touch, while 27 percent prefer to get an iPhone.
Apple's popularity among children is likely driven by gaming, as the most popular applications on iOS have consistently been games since the App Store first debuted. The iOS lineup beat out a number of popular gaming machines in the survey, including the Nintendo 3DS, Kinect for Xbox 360, and the Sony PlayStation 3.
The iPad dominates among teenagers: 24 percent of those polled said they are interested in buying an iPad in the next six months. Apple's iPhone is in the seventh place with 15 percent, while iPod touch is in twelfth with 8 percent.
According to a new analysis, first time for 15 years Apple’s worldwide share of PC market passed 5 percent up from 4.7 percent in June and 4.4 percent a year ago. Analyst Charlie Wolf of Needham & Co. reported that in the third calendar quarter of 2011 Mac shipments outpaced the PC market for the 22nd straight quarter. Apple’s growth was 24.6 percent, while growth in total PC shipments was 5.3 percent. During this quarter Apple sold 4.89 million Macs, there are the record numbers of Mac sales.
"More impressively, the growth in Mac shipments in the past year represented 20% of the growth in worldwide PC shipments," he said. To further put things into perspective, Wolf noted that Apple's September quarter Mac shipments exceeded annual Mac shipments for all years prior to 2006.
Mac shipments significantly increased in both the home and business markets. In home market Mac shipments showed 25.6 percent growth, while the overall increase was only 4 percent. Shipments to the business market were an impressive nine times the market pace: 43.8 percent versus 4.8 percent. Wolf suggested that Mac success could be attributed to halo effect from the iPad and iPhone.
However, Apple didn’t show great performance in the education and government markets. In the third calendar quarter of 2011 Mac shipments to education customers for the quarter grew on 2.9 percent, compared to 16.9 percent for the PC market. Such situation might be caused by the iPad cannibalization of the education market.