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News tagged ‘advertising’


Apple's 2010 Annual Report





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Today the Apple’s 2010 annual report was filed with the U.S. Securities and Exchange Commission. Here some interesting facts:

  • The Company had approximately 46,600 full-time employees (over 35% since last year's annual report) and 2,800 full-time temporary employees and contractors on its payroll;
  • Apple's advertising budget for fiscal 2010 was $691 million, up 38% from last year's $501 million;
  • Apple's revenues allowed the company to reduce its percentage of revenues spent on advertising from 1.37% to about 1.06%;
  • The Company expects its gross margin percentage to decrease in the first quarter of 2011;
  • Expected that in future component cost and other cost increases.



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Written by Svetlana Osipova

Thursday, October 28th, 2010. 15:31

Steve Jobs is responsible for the canceling of a $10 million iAd deal



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Apple’s CEO was personally responsible for the recent canceling of a $10 million iAd campaign. Steve Jobs wasn’t satisfied with the direction Adidas was taking with its advertising concept. After third rejection of the campaign concept, Adidas pulled out of $10 million iAd deal.

The reason behind the cancellation was Steve Jobs being a “control freak”. Apple, unlike other mobile advertising providers, controls the entire advertising process with its iAd program. While Apple has insisted this has more to do with the quality of the end product, it has definitely caused some problems for advertisers.




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Written by Svetlana Osipova

Monday, October 4th, 2010. 13:06

Owner of location-based advertising patent targets Apple's iAds



1Apple and its  iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads. Apple was named in the lawsuit from StreetSpace, along with Quattro Wireless, which is now being phased out in favor of iAds. Other defendants include Google, AdMob, Nokia, Navteq, Millenial Media and Jumptap.

StreetSpace is the creator of a remote Internet terminal the Web Station. Users can walk up to one of these terminals to access the Internet, and are delivered targeted advertisements in the process. The suit alleges that iAds service, launched on July 1, is in violation of StreetSpace patent because it delivers personalized advertisements based on a user's location, profile and usage history.

Related to that invention is U.S. Patent No. 6,847,969, which StreetSpace has alleged Apple is in violation of. Named "Method and System for Providing Personalized Online Services and Advertisements in Public Spaces," it was granted on Jan. 25, 2005.




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Written by Svetlana Osipova

Tuesday, August 31st, 2010. 12:51

China Unicom Advertises Jailbreaking and Provides Free Cases with Purchase



iphonejailbreakAccording to the first-hand information in China, China Unicom is currently advertising services for jailbreaking when you buy the iPhone 4. Quite intriguing, right? Thanks to online services such as Jailbreakme.com, jailbreaking has become much easier and it seems that the Chinese carrier of cell phones can realize this service, turning it into a great marketing scheme.

According M.I.C. Gadget, the advertisement is as follows: "Support Service: Free SIM-trimming, jailbreaking, installing more than ten hot applications."

However, with jailbreaking, China Unicom also offers free cases for your iPhone 4 with purchase, so buyers will not have to use the Apple's case program.




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Apple Hires Near Field Communications Expert



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NearFieldCommunications World reports that Apple has recently hired Benjamin Vigier as its new product manager for mobile commerce. Vigier is described as an expert in near field communications (NFC) having been in the field since 2004. Apple also has published a number of patent applications related to NFC technology. That means, that Apple’s mobile devises can be used as an electronic wallet and payment system.

Near Field Communications is short range wireless communication technology (~4 inches) that is used in mobile phones for a variety of applications including mobile ticketing, mobile payments, interactive advertising and more. The same site had previously reported that Apple has had prototype devices already outfitted with the required radio-frequency identification (RFID) chips.

Vigier joined Apple in July 2010. And now he is a product manager for mobile commerce.




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Written by Svetlana Osipova

Tuesday, August 17th, 2010. 11:16

Apple's iAd blows away competing ads



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First Apple’s iAd was Nissan Leaf ad. Users who viewed Nissan's Leaf electric car iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad. Moreover, people are five times more likely to click on interactive advertisement than they are a traditional online display ad. One more proof of iAd success was made by Unilever, maker of Dove shower products, said its initial advertisement proved to be successful, with 20 percent of viewers checking the ad multiple times, and a percentage in the double digits seeking further information about the product. iAds are also popular among iPhone users,  because they don't have to leave their app and launch a browser to view them.

iAd success helps Apple to take up more than half of the mobile advertising market in 2010. And developers, too, have found success with the new iAd platform: Apple providing them a 60 percent cut of the advertising revenue.




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Written by Svetlana Osipova

Friday, August 13th, 2010. 14:19

Half of iPhone users have iOS 4 installed



Online advertising network Chitika published some statistics of what version of iOS is installed on users' iPhones. The results are quite interesting and predictable. The latest iPhone mobile operating system, iOS 4, is already accounting for one-half of all iPhone web traffic. These numbers are based on a statistically useful nine million iPhone page impressions.

Looking more deeply, iOS 4.0 – the version released on June 21st – has 44.5%. The latest version iOS 4.0.1 clocks in at only 5% of the market. This is understandable, since it was released less than a week ago:


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Written by admin

Friday, July 23rd, 2010. 16:04

New Virgin's e-magazine Maverick Will Be Available for iPad



Holly Branson

Today Advertising Age reported that Virgin plans to release its new magazine called "Maverick". It will be targeted on the international audience with covering such areas as travel, technology and entrepreneurism. But its main idea is that it will be fully digital, with no print version available anywhere. First of all the app for iPad will be developed, then the content will be brought to iPhone and Android. By making "Maverick" digital only Virgin hopes to substantially reduce costs.

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Written by SimplyMax

Friday, July 16th, 2010. 17:59

Take a Look at the First iAd on the iPhone



As expected iAds have arrived July 1. This advertisement for the Nissan Leaf is the first to make an appearance.

The initial launch of iAd rich media ads, featuring advertising from some of the world's leading brands, will begin July 1. At launch, we’ll roll out in North America and ramp up the number of ads served in the weeks and months ahead. For developers outside of North America, iAd will be rolled out in a few months.

Take a look:




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Written by admin

Friday, July 2nd, 2010. 0:45

Price of the iPhone 4 - $187.51



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iSuppli, a market research company, has figured out that a single iPhone 4 16GB cost $187.51 to produce.

The most expensive part of the device is the “retina display”, with its price standing at $28.50. According to iSuppli, it may have been produced by LG Display. The iPhone 4’s A4 processor cost about $10.75 and was made by Samsung Electronics.


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1.7 million iPhone 4s sold in 3 days



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According to Apple’s statement, the company has now sold 1.7 million iPhone 4s starting from Saturday, June 26 – the day of the official launch of the device.

Steve Jobs says,

This is the most successful product launch in Apple’s history. Even so, we apologize to those customers who were turned away because we did not have enough supply.

Come to think of it, it’s almost crazy: 1.7 million with not enough stock to satisfy those who turned up without any reservation, with ordering problems, a rather sluggish advertising campaign and a launch limited to just a couple of countries worldwide.

The iPhone 4 is indeed a something of a miracle.




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56% of U.S. developers create apps for Apple's iOS



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According to Mobile Mix Survey, conducted in May by advertising agency Millennial Media, 56% of all developers in the USA write software for Apple’s mobile platform iOS. This is almost as twice as more than Google’s Android developers. 5% goes to Nokia’s Symbian and 4% of devs work on software for RIM’s BlackBerry OS.

But there are more surprising facts unveiled in the survey.

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Banners at WWDC focus on iPhone OS features and AppStore



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As you remember, tomorrow is the day when the WWDC officially starts, but some guy named Adam Jackson made photos of inner banners at Moscone Center in San Francisco (where the conference is held).

As you can see from the photos, the main banner features the slogan “The center of the app universe”. Other banners are focused on iPhone OS and its new features. One of them reveals applications Evernote, Bento and Air Sharing gathered in one folder named “Productivity” and the slogan “Drag. Drop. Organize”.

Other banners emphasize the popularity of Apple’s App Store. “4 Billion Apps Downloaded”, «200,000 Apps on the App Store» - these are the slogans found on the photos.

The last banner has the word “appvertise”, which means it is focused on iAds, new advertising technique in iPhone OS 4.

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Apple Revealed another Patent Describing New Contextual Ads



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This week Apple revealed new patent application that describes its new superior advertisement technique. The document entitled "System and method for providing contextual l advertisements according to a dynamic pricing scheme."

Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based "on the likelihood of influencing user behaviour") and special marketing factors that can determine the effectiveness of the ad.


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Adobe Published A letter Of Response to Apple



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An open letter published by Adobe co-founders John Warnock and Chuck Geschke reveals their true position to Apple. They say Apple wants to "undermine the next chapter of the web". They also believe that the consumers must have a free access to the content regardless to their computers, browsers or any other stuff.

"No company - no matter how big or how creative - should dictate what you can create."

In answer to Jobs' saying that Flash is a closed system Adobe co-founders informed that specifications for Flash are published and available for free so anyone can make their own Flash player. What Apple does is creating walls for their applications and content, thus creating a threat to a future of free Internet, which actually cannot be controlled by anyone. The letter ends with these words:

"What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web."

It is interesting to notice that Adobe also started new advertising campaign on popular tech news sites and in newspapers. Their ads list technologies they "love". One of them even contains the tongue-in-cheek inscription "We [heart] Apple".




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