News tagged ‘advertising’
The Intelligent Tracking Prevention feature Apple introduced in Safari led to a million dollars loss to advertising companies.
In Safari 11 Apple is going to introduce the new feature, called Intelligent Tracking Prevention that will block the third-party cookies from tracking the information about user searches.
Apple has been recently accused of “deceptive trade practices and false advertising’ for not warning people that iOS 9 may noticeably slow down their iPhone 4s units. Plaintiff Chaim Lerman believes that since the update, the phone has become much slower and prevented him and other users from normal everyday usage.
As it has been spotted by a number of iPhone users worldwide, Apple is currently advertising the iPhone 6s to those who own an iPhone 5s or an earlier model through the App Store. People see the full-screen image showing a ‘ridiculously powerful’ iPhone 6s and get a prompt to find out more about the device or upgrade to it immediately.
Product placement is a great way of advertising modern gadgets like smartphones and tablets through TV shows movies and other multimedia content. Apple has never opposed to using its products in movies, that’s why we can see iPhones, iPads and Macs in probably every single movie that comes out these days.
According to some leaked internal Sony documents, last year, the company offered the "Spectre" star Daniel Craig a certain sum of money for using the Xperia Z4 phone in the upcoming movie. Craig, as well as Sam Mendes, the movie director, refused Sony’s multimillion deal. Moreover, they refused to use Samsung’s handset as well.
Apple has recently removed more than 250 iOS applications from the App Store. The reason for such a radical step is a third-party advertising SDK called Youmi, which is prohibited by the App Store guidelines. When used in iOS applications, it allows to collect sensitive information, for example, Apple ID email addresses and device serial numbers and in such a way to violate user privacy. The issue has been discovered by a research firm called SourceDNA and immediately reported to Apple. The company has also provided Apple with a full list of apps using malicious ad SDK.
Apple has earlier today launched a new iPad-dedicated microsite aimed at showing users how the tablet may change their lives and help in accomplishing various tasks. This site has several sections, namely, Cooking with iPad, Learning with iPad, Small Business with iPad, Traveling with iPad as well as Redecorating with iPad.
Apart from launching a new new website, the guys from Cupertino have also released a new iPad ad called Everything Changes with iPad. The commercial is available below and on Apple’s official YouTube channel, so you may take a look at it right now.
According to what the reporters from an Italian website iSpazio write, Apple will start accepting the pre-orders for the Apple Watch in this country as soon as on May 8th. Sources claim that some Apple Stores have already received special tables for displaying the Apple Watch units as well as some advertising materials. Apart from Italy, the pre-orders may go live in Spain and a number of other European countries.
According to the latest rumors shared by reliable insiders, Apple has recently begun the construction of a store designed to sell Apple Watches in Japan. The dedicated store will be situated at Department Store in Shinjuku, Tokyo. After looking at the image below, one may think its only a temporary location aimed at advertising the recently-released wearable device, but in fact it’s not. It is listed in the mall directory, moreover, there’s a new Apple Watch ad on the mall’s website. Everything looks serious.
As you know, Apple on Monday announced the long-awaited Apple Watch, the 12-inch Retina MacBook and the updated MacBook Air and MacBook Pro models. MacBook Airs and MacBook Pros are currently available for purchase, however, the smartwatch and the new ultra thin laptop will hit the store shelves only on April 24th. If you want to buy the new laptop or Apple’s first-ever wearable device a bit earlier, starting from April 10th you will get an opportunity to pre-order any device.
Several weeks after the rumor about Apple’s plans to launch Apple Pay in the UK in the first half of 2015, a new one appeared on the Net, which suggests that the guys from Cupertino are currently thinking about the launch of the NFC-based payments service in Canada in the near future. In fact, reliable sources believe that the debut of the new service will take place in March.
Apple on Tuesday announced that it has extended iAds support to additional 70 countries, making the advertising network available in 95 countries. The announcement was placed on Apple's official webpage for developers.
As to the countries where the new system has been launched this week, they include those of Europe, Americas, the Middle East, Africa, Asia and Australia.
According to the results of the teardown analysis performed by IHS, Apple spends only about $200 to $247 on components and the assembly of one iPhone 6 unit and $216 to $263 to produce one iPhone 6 Plus unit. This number doesn’t include costs on development of the products, advertising etc. Nevertheless, the difference between the net cost of the gadgets and their retail price is huge. In case you don’t know, the 4.7-inch handset is sold for $649 to $849 and the 5.5-inch smartphone - for $749 to $949.
Back in March, Apple released a new 8GB version of iPhone 5c in several countries, namely, the UK, France, Germany, Australia and China. Following the debut on the markets mentioned above, the handset earlier today became available in the Netherlands, the Czech Republic, Sweden, Italy, Belgium and Poland.
Russia’s second largest carrier, Megafon, has signed a deal with Apple to sell iPhones in Russia,