Apple Launches New iPad Promo Campaign, Releases New Ad

Apple has earlier today launched a new iPad-dedicated microsite aimed at showing users how the tablet may change their lives and help in accomplishing various tasks. This site has several sections, namely, Cooking with iPad, Learning with iPad, Small Business with iPad, Traveling with iPad as well as Redecorating with iPad.

Apart from launching a new new website, the guys from Cupertino have also released a new iPad ad called Everything Changes with iPad. The commercial is available below and on Apple’s official YouTube channel, so you may take a look at it right now.

In the short ad you can see a number of people of various professions and lifestyles using the iPad for all kinds of tasks. They search for information, take photos and shot videos, take notes, study and do a lot of other things using Apple’s tablet.

Like the company's past advertising efforts, this new campaign aims to portray the iPad as a tool that's useful in all aspects of life that goes far beyond mere content consumption, as can be seen in the introductory video on the site. The video features people using the iPad in a whole range of situations, from cooking to managing a business.

Apple is expected to unveil a brand new 12.9-inch iPad later this year. It will be reportedly targeted at the enterprise market. The exact date of the release, however, remains unknown.

[via MacRumors]

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Written by Andrey

Thursday, May 7, 2015. 19:25

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