News tagged ‘iAds’
Apple on Tuesday announced that it has extended iAds support to additional 70 countries, making the advertising network available in 95 countries. The announcement was placed on Apple's official webpage for developers.
As to the countries where the new system has been launched this week, they include those of Europe, Americas, the Middle East, Africa, Asia and Australia.
According to what Apple shared on Tuesday, iAds have recently become available in Russia and Switzerland with several new features like full-screen banners and pre-roll video. These features will allow the ad makers to earn more, so I guess adding them is a huge step forward.
You probably know how the video ads on iOS look like: these are small banners placed on the bottom of the screen. To see the ad, one has to tap on the banner. Pretty simple and quite effective mechanism, I must admit.
Application that hides the standard apps on the iPhone, such as Stocks or Newsstand, hasn`t been established in the Apple’s App Store.
Low battery life is one of the major issues for early iPhone 4S owners who constantly searching answers on Support Communities forum. Thus far Apple has remained silent about the matter. It appears that the problem is also affecting some iPhone 3GS and iPhone 4, suggesting that it is rather a software defect than a hardware problem.
Apple offers this
“Be sure to go through at least one charge cycle per month (charging the battery to 100% and then completely running it down)”.
MacStories posted a message from one App Store developer who recently saw the iAd fill rate for his Dex application for iOS drop to zero. He asked Apple and received the following answer:
We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.
In 2007 the Paleofuture blog posted the video below, where Roger Fidler and his team at Knight-Ridder describe an electronic newspaper running on what might as well be an iPad. But the video was shot in 1994.
"We may still use computers to create information, but we will use the tablet to interact with print, video and other information," the video explains. It also goes on to describe personal "profile pages," "interactive maps" and sharing links with friends. It even seems like Fidler is channeling Steve Jobs at some points, saying "Nobody needs a manual for their daily newspaper". Amazingly, he even seems to describe iAds.
Check the video below:
After a week of discussions around the discovery that the iPhone has an inbuilt algorithm of keeping track of users' locations in unencrypted file, Apple finally shed light on the subject.
Before we repost the company's
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Yesterday Apple launched its new iPhone application, iAd Gallery, for showcasing the best iAd campaigns on iOS. The application consists of several iAds for iPhone, you can browse by advertiser, category or ad feature.
The iAd Gallery is a celebration of advertising, featuring iAd campaigns from some of the world’s best brands and their advertising agencies. The iAd Gallery gives you easy access to a selection of the fun and informative ads that have run in some of your favorite apps. Use the Browse feature to discover ads you haven’t seen, or to find those you want to see again. Even lets you tag your favorites to a Loved section that’s all your own.
Apple reportedly asked Toyota to remove from Cydia its exclusive theme created by Toyota's advertising company Velti for promotion of its new vehicle and available for jailbroken iPhones.
Scion, a brand of vehicles manufactured by Toyota, recently developed a custom iPhone theme specifically for jailbroken devices, submitting it to us for hosting in Cydia.
As far as we know, Apple is strongly against jailbroken devices but this advertising campaign may somehow help to legitimize the jailbreak community and also place it in direct competition with Apple's own iAds network. Apple apparently heard about the campaign and has asked Toyota to pull it.
Those companies that want to buy interactive ads on Apple's iAd network may rejoice - Apple has lowered the minimum advertising buy from $1 million to $500,000.
John Paczkowski of Digital Daily says in this way Apple wants to broaden its platform and attract smaller companies who are interested in advertising of their products on Apple's network.
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Apple released on Tuesday, two weeks after previous update, a third beta version of iOS 4.3 for the iPad, iPhone 4 and 3GS, and third- and fourth-generation iPod touch, to developers. The build carries the number of 8F5166b. The iOS 4.3 beta 3 now allow users to cancel downloading apps and delete them mid-download. The feature would be useful for users who accidentally begin downloading a large application and wish to cancel the process. Remind you that the iOS 4.3 is expected to introduce a rather small set of new features: AirPlay video streaming for third-party apps, HTTP live streaming statistics and full-screen iAds. In the developer betas Apple also enabled support for multitasking gestures on the iPad, although the feature won’t be part of the public release of iOS 4.3.
As you may remember, in April 2010 Apple announced its iAd advertising program. Shortly after that Innovate Media Group LLC filed a lawsuit against Apple, accusing it of unfair competition and trademark infringement. The history of Innovate Media reveals that the company has been also producing "iAds" - online video ads - in 2006, and in 2007 the respective trademark was filed.
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Apple and its iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads. Apple was named in the lawsuit from StreetSpace, along with Quattro Wireless, which is now being phased out in favor of iAds. Other defendants include Google, AdMob, Nokia, Navteq, Millenial Media and Jumptap.
StreetSpace is the creator of a remote Internet terminal the Web Station. Users can walk up to one of these terminals to access the Internet, and are delivered targeted advertisements in the process. The suit alleges that iAds service, launched on July 1, is in violation of StreetSpace patent because it delivers personalized advertisements based on a user's location, profile and usage history.
Related to that invention is U.S. Patent No. 6,847,969, which StreetSpace has alleged Apple is in violation of. Named "Method and System for Providing Personalized Online Services and Advertisements in Public Spaces," it was granted on Jan. 25, 2005.
First Apple’s iAd was Nissan Leaf ad. Users who viewed Nissan's Leaf electric car iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad. Moreover, people are five times more likely to click on interactive advertisement than they are a traditional online display ad. One more proof of iAd success was made by Unilever, maker of Dove shower products, said its initial advertisement proved to be successful, with 20 percent of viewers checking the ad multiple times, and a percentage in the double digits seeking further information about the product. iAds are also popular among iPhone users, because they don't have to leave their app and launch a browser to view them.
iAd success helps Apple to take up more than half of the mobile advertising market in 2010. And developers, too, have found success with the new iAd platform: Apple providing them a 60 percent cut of the advertising revenue.