News tagged ‘trademark’
Since April, Apple has been adding specific types of products like smart glasses, virtual and augmented reality displays etc. to the list of updated trademarks that cover Mac Pro and iMac Pro computers as well as the ARKit framework for developing augmented reality apps.
First public reference pointing to the macOS 10.13 that is expected to be released this fall has been spotted by Pike's Universum. The reference seems to be a CatalogURL for developer seeds. It proves that Apple is already working on the new version of the operating system for Mac computers.
Apple has lost its title of the most valuable brand in the world. According to the latest report from Brand Finance, the Cupertino giant is now on the second spot of the ranking with the brand value of $107.1 billion. The first place is occupied with Google that has the brand value of $109.5 billion.
The U.S. Patent and Trademark Office has recently published Apple’s patent application describing a foldable iPhone with flexible display.
The body of the handset will be foldable and may use different types of hinges. To make the smartphone display flexible enough, it would be placed in a way that would allow it to bend when the housing moves.
As it was already reported, Apple may unveil a new MacBook Pro next week. The device will reportedly be thinner than its predecessor, and feature a number of improvements, for example, new touch-sensitive OLED panel instead of function keys as well as Touch ID and USB-C. Sources claim that this new panel will be called Magic Toolbar.
Future Apple Watch may use a person’s heart rate to identify the owner. According to the latest patent filed by Apple, the company is working on a technology capable of using a new method of securing data and identifying different users.
It is Sunday today, so I guess it's time to discuss the most interesting posts of the last couple of days.
Most of the articles this week deal with the next-generation iPhone 7 and iPhone 7 Plus or Pro. A number of images and even videos that appeared on the Internet earlier this week have shown the design of the new handset. Apart from that, as the release date comes closer, more rumors about the hardware used in the iPhone 7 surface on the Net.
As it was reported earlier this year, Apple wants to make a term “AirPods” its new trademark and looks like very soon the desire of the company will come true. According to reliable sources, the trademark is now undergoing the review process. This means that soon the name may be used in the new product, for example, the widely-rumored wireless headphones shipped alongside the iPhone 7 and iPhone 7 Plus.
Apple’s business in China is not going well even though the company continues to invest in this market. According to the latest report shared by Bloomberg, the Cupertino tech giant has recently lost more than 1% of the smartphone market share in this country. The iPhone is currently the fifth top-selling smartphone with a share of 10.8%, which is down from 12% in 2015. The first place in the ranking is taken by Huawei, with other members of the top-five list including Vivo, Oppo, and Xiaomi.
Apple has been granted a patent for several advanced Smart Covers for the iPad that enhance the functionality of the tablet and allow user to perform a number of actions that make the usage of the device even easier. The Smart Covers described in the patent can serve as additional screens for displaying notifications and widgets that’s why they can become a new way of interaction between a user and the iPad.
It is Sunday today, so looks like it’s high time I told you about the most interesting posts of the last seven days. Let’s not waste time and take a look at the articles worth your attention.
Apple has lost its exclusive rights for the iPhone trademark in China. While the Cupertino-based tech giant is still the only electronic products manufacturer that can use the name “iPhone” for its smartphones, a local company called Xintong Tiandi Technology (XTT) has been officially granted the rights to utilize the word “iPhone” for various leather goods.
As noted by French reporters from a website called Consomac, back in November Apple filed several trademark applications for the following word marks: B2, B3, B4, B5, Beats Two, Beats Three, Beats Four, and Beats Five. The application is currently being reviewed by the U.S. Patent and Trademark Office. The aforementioned trademark applications indicate that Apple may be planning to expand the Beats radio service in the near future.
According to the latest patent filing published earlier this week by the United States Patent & Trademark Office (USPTO), Apple might be working on a technology that would allow iPhones to detect touch input performed while wearing gloves. Currently, using iPhones in winter is quite a tricky and inconvenient task as the displays of these devices, as well as of iPads and iPod touch units, don’t respond to users wearing gloves made of fabric, leather or any other material. The patent application is entitled “Glove Touch Detection” and it was filed back in 2014.
The United States Patent and Trademark Office has recently published a rather interesting patent application filed by Apple. The document describes a technology that allows to activate a special ‘panic mode’ on the iPhone with the help of special fingerprint. This special mode will allow to protect user’s data in case a robber forces the owner to unlock his phone, moreover, it will let the so-called ’emergency response providers’ take photos of the robber, determine the location of the handset and perform a number of other actions, for example, contacting police or letting a family member know about the situation.