News tagged ‘Admob’
According to Bloomberg’s
The Wall Street Journal has published another interesting survey of 101 different applications for iOS and Android devices, which were examined to find out what information they send to advertisers. Here are the results:
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Apple and its iAds mobile advertising service are the target of a new lawsuit from a company that owns a patent related to location-based ads. Apple was named in the lawsuit from StreetSpace, along with Quattro Wireless, which is now being phased out in favor of iAds. Other defendants include Google, AdMob, Nokia, Navteq, Millenial Media and Jumptap.
StreetSpace is the creator of a remote Internet terminal the Web Station. Users can walk up to one of these terminals to access the Internet, and are delivered targeted advertisements in the process. The suit alleges that iAds service, launched on July 1, is in violation of StreetSpace patent because it delivers personalized advertisements based on a user's location, profile and usage history.
Related to that invention is U.S. Patent No. 6,847,969, which StreetSpace has alleged Apple is in violation of. Named "Method and System for Providing Personalized Online Services and Advertisements in Public Spaces," it was granted on Jan. 25, 2005.
According to Mobile Mix Survey, conducted in May by advertising agency Millennial Media, 56% of all developers in the USA write software for Apple’s mobile platform iOS. This is almost as twice as more than Google’s Android developers. 5% goes to Nokia’s Symbian and 4% of devs work on software for RIM’s BlackBerry OS.
But there are more surprising facts unveiled in the survey.
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Nielsen revealed the results of a new poll of 11,734 U.S. users that claims Apple is the No.2 smartphone maker with 28% market share of mobile devices, thus gaining 2% in compare with the previous quarter. The biggest share belongs to Research In Motion, which has 35% with its Blackberries. Other smartphone makers are showed on the pictures below.
It is interesting that study reveals most of the Android and iPhone users are male, and Android users are younger, less educated and less wealthy. If only 28% of Android users earn $100,000 every year, there are 40% of iPhone users that have the same income. 34% of all smartphone users have six-figure salaries.
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Recently AdMob revealed a new metrics report that studied the numbers of iPhone OS and Adroid devices throughout the world. The company emphasized it was looking only at the devices that were at least once connected to the AdMob network:
"These unique device numbers are from the AdMob network only and reflect the adoption of our products and business operation. We don’t know what percentage of the total universe of iPhone and Android devices AdMob reaches. However we believe the data is useful on a relative basis given the large sample size of devices in our network."
So here are the main facts and conclusions along with figures:
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Recently Billboard published a report that reveals new information on Apple's share on music sales market. When the first generation iPhone was presented, iTunes had only 12,7% of American music market. In 2008 Apple almost doubled it and made 21,4%. 2009 reveals five percentage points increase - now iTunes has 26,7% of music sales.
Such mobile providers as AT&T, T-Mobile, Sprint, and Verizon Wireless on the contrary lose their positions, downing from 6,6% to 4,9% in 2009. Partly it is explained by lower priced ringtones in iTunes and its free tools for making custom ringtones. Both of these factors eventually attracted more people.
Physical media music in turn loses its popularity from year to year. Numbers reveal its share fell from 57,5% in 2008 to 49,3% in 2009. That means that iTunes actually makes a half of all digital music downloads overall.
iTunes' closest rival Amazon also increased its sales. But in digital MP3 sales the company's share grew from 0,8% in 2008 to 1,3% in 2009, which is not even close to Apple's 26,7% share. Such results, according to Billboard, were "still well short of where major labels had hoped Amazon's download store would be by now, dimming earlier expectations that it will be able to significantly reduce the labels' heavy dependence on iTunes for digital sales."
It is interesting to look forward for Google which recently acquired Simplify Media to expectedly turn it into iTunes rival for Android users. But for now the company's subsidiary AdMob reveals the amount of media bought or even downloaded by Android users is still so small that it cannot be compared with iTunes success.
According to TechCrunch, Wireless Quattro had recently contacted iPhone app developers to introduce their new "Verification of iTunes Purchase" program. The company is an Apple subsidiary,and it currently develops forthcoming iAd program.
ViP helps developers to promote their apps in App Store via ads which appearing in iPhone apps. With this feature they can track download conversion rates in real-time. Such information is proprietary to Apple, so Quattro promotes the product and its "exclusive integration with the App Store", because such a feature is unavailable to other ad networks, and such information mentioned in the e-mail:
"Verification of iTunes Purchase uses no SDK or server-side integration — this cannot be duplicated by any of our competitors".
Other advertisement companies such as Google's AdMob can only estimate conversion rates, but such data cannot be as precise and detailed as Quattro's one. For enabling conversion tracking every developer that uses AdMob must integrate the company's advertising API into his code.
Today mobile ad firm AdMob has released another Mobile Metrics report that consists of information about the software and hardware that had been used by Apple's handsets owners in March.
The study reveals that only 2% of all Apple devices with iPhone OS are first-gen iPhones. But it is important to notice that since the first sale of iPhone OS-based device Apple sold over 85 million of its worldwide. If we'll take the period between June 2007 and July 2008 (time when iPhone 3G was shipped), then it turns out that company sold 6.1 million of iPhone 2G, which is approximately 7% of the total sum of handsets that were sold.
Fortune Brainstorm Tech journalist Philip Elmer-Dewitt continues to count and then sums up:
"If 7% of those iPhone 1Gs are driving 2% of AdMob's traffic that suggests that nearly one in three is still ticking - and visiting the Web."
Obviously, the popularity of the first-generation iPhones will be further reducing without iPhone OS 4.0 support.
AdMob also found that the most popular iPhone in March 2010 was iPhone 3GS, which generated 39% of all traffic. This is much higher result than 9% in September 2009.
Other information can be seen above on the graphs.
For the last few months we have been witnessing the competition between Google and Apple that becomes more and more significant. We tried to analyze some facts and made a conclusion that the confrontation is more personal than corporate.
An interesting fact was revealed by Admob Mobile Metrics when they ran an opt-in surveys on iPhone, iPod Touch, webOS and Android devices to understand how they are engaging and interacting with applications.
As you see on the photos below, it becomes obvious that iPod Touch is more popular for teenagers. Moreover, as latter are mostly supported by their parents, they use these devices differently, and that is why the number of free downloads is so high for iPod Touch users.
Apparently, iPods make a high profit to Apple, but is this so because of children?
AdMob has released their latest October 2009 October Mobile Metrics report with details on devices and platforms requests ads from AdMob network. The iPhone and iPod Touch platform (iPhone OS) has a comfortable 50% share of worldwide traffic and 55% of US traffic. In terms of top handset models, Apple’s iPhone accounted for 22.4%/24.1% (up 5.5%/5.2%) and iPod touch for 9.8%/11.4 (up 1.4%/2.3%).
Apple nearly reached the milestone back in May when it hit 49%, but the company's share temporarily dropped back over the next several months before beginning a sharp climb again in September.
You can read the full report in PDF
AdMob, a company that supplies advertising services for iPhone developers, says that between September 15th and 22nd only 23% of devices were updated to iPhone OS 3.1. This counts only devices that run apps with AdMob ads.
Some more statistics: 51% are still running OS 3.0, and 19% are still running v2.2.1, while 7% are still running v2.0 or earlier.
The reasons, as always, are very different. The update for the iPod Touch costs money, there are problems with internet tethering in 3.1, there is no firmware 3.1 jailbreak tool for Windows and it is impossible to jailbreak iPhone 3GS.
Have you perfomed the upgrade or not? Please, leave a comment why.
AdMob published it's June report, showing detailed statistics about smartphone market. As for iPhone 54% of iPhone OS devices are currently in the US; however, this number has slowly declined from 61% in the last six months, implying that international users are growing faster than those in the US. Following the US, the United Kingdom, Germany, and France each have over 5% of users. As a region, Western Europe has a 26% share of iPhone and iPod touch users.
Based on Apple guidance, the company has shipped 26.4 million iPhones and approximately 18.6 million iPod touches to date.
Here is a table, that shows the number of iPhones by country:
Here's some interesting statistics about smartphone traffic. Sounds like Apple is looking quite good in both the US and the rest of the world:
We just posted statistics from AdMob about firmwares on iPhones and iPods. Here are the numbers from another company - PinchMedia. This company deals with monitoring the use of applications.
The results below show that:
- most users (66%) use firmware 2.2.1,
- only 1 of 4 users installed the new 3.0 firmware,
- 7.3% of iPhone and iPod Touch owners performed jailbreak.