News tagged ‘metrics’
According to the latest report from a research firm Slice Intelligence, Apple has sold about 2.79 million Apple Watch units since the launch of the device this April. The estimates made by the researchers are based on the mail receipts from two million users. As noted by Slice Intelligence, out of these two million people, nearly 20.000 have purchased the long-awaited wearable device. Moreover, 17% of the customers have decided to buy an additional band for the smartwatch. That’s definitely not bad for Apple.
After the release of some new government proposals, App developers will be obliged to specify what data they collect and how it is used.
The US government’s National Telecommunications and Information Administration today issued its first draft of what will be a mobile apps code of conduct intended to better protect consumers and their privacy. If made final, policy states that publishers must provide consumers with “short-form” notices in multiple languages informing them of how their data is being used [...]
Just so that there’s no doubt about what “data” means, the government entity specifically says it includes biometrics, browser history, phone or text log, contacts, financial info, health, medical, or therapy info, location, and user files …
KGI Securities analyst Ming-Chi Kuo, who has been fairly accurate regarding Apple hardware releases, claims that Apple's smart watch will not be released until the end of 2014.
Apple may not have adequate resources to develop an iWatch version of iOS because it may require big changes to iPhone and iPad iOS this year. In addition, wearable device components aren’t mature. For these reasons, we think mass production of the iWatch is more likely to begin in 2H14, not 2H13 as the market speculates.
Like the controversial face unlock functionality in Google’s Galaxy Nexus, a new Apple’s patent application points out that the company is developing similar but more sofisticated face detection solution. As PatentlyApple reports, Apple said that these user detection system could be included in a future MacBook, iPad, iPod touch and iPhone.
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Yesterday, on May 3 Needham & Co analyst Charlie Wolf sent a note to his clients, where he reveals that Apple retail stores made only 12.9% of worldwide revenues for the company in March. Due to the increased number of distribution points, such as big-box retailers and international carrier stores the revenue has declined since the second quarter of 2008, when the revenue share from retail stores was 21.6%.
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Recently AdMob revealed a new metrics report that studied the numbers of iPhone OS and Adroid devices throughout the world. The company emphasized it was looking only at the devices that were at least once connected to the AdMob network:
"These unique device numbers are from the AdMob network only and reflect the adoption of our products and business operation. We don’t know what percentage of the total universe of iPhone and Android devices AdMob reaches. However we believe the data is useful on a relative basis given the large sample size of devices in our network."
So here are the main facts and conclusions along with figures:
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Today mobile ad firm AdMob has released another Mobile Metrics report that consists of information about the software and hardware that had been used by Apple's handsets owners in March.
The study reveals that only 2% of all Apple devices with iPhone OS are first-gen iPhones. But it is important to notice that since the first sale of iPhone OS-based device Apple sold over 85 million of its worldwide. If we'll take the period between June 2007 and July 2008 (time when iPhone 3G was shipped), then it turns out that company sold 6.1 million of iPhone 2G, which is approximately 7% of the total sum of handsets that were sold.
Fortune Brainstorm Tech journalist Philip Elmer-Dewitt continues to count and then sums up:
"If 7% of those iPhone 1Gs are driving 2% of AdMob's traffic that suggests that nearly one in three is still ticking - and visiting the Web."
Obviously, the popularity of the first-generation iPhones will be further reducing without iPhone OS 4.0 support.
AdMob also found that the most popular iPhone in March 2010 was iPhone 3GS, which generated 39% of all traffic. This is much higher result than 9% in September 2009.
Other information can be seen above on the graphs.
An interesting fact was revealed by Admob Mobile Metrics when they ran an opt-in surveys on iPhone, iPod Touch, webOS and Android devices to understand how they are engaging and interacting with applications.
As you see on the photos below, it becomes obvious that iPod Touch is more popular for teenagers. Moreover, as latter are mostly supported by their parents, they use these devices differently, and that is why the number of free downloads is so high for iPod Touch users.
Apparently, iPods make a high profit to Apple, but is this so because of children?
AdMob has released their latest October 2009 October Mobile Metrics report with details on devices and platforms requests ads from AdMob network. The iPhone and iPod Touch platform (iPhone OS) has a comfortable 50% share of worldwide traffic and 55% of US traffic. In terms of top handset models, Apple’s iPhone accounted for 22.4%/24.1% (up 5.5%/5.2%) and iPod touch for 9.8%/11.4 (up 1.4%/2.3%).
Apple nearly reached the milestone back in May when it hit 49%, but the company's share temporarily dropped back over the next several months before beginning a sharp climb again in September.
You can read the full report in PDF
AdMob published it's June report, showing detailed statistics about smartphone market. As for iPhone 54% of iPhone OS devices are currently in the US; however, this number has slowly declined from 61% in the last six months, implying that international users are growing faster than those in the US. Following the US, the United Kingdom, Germany, and France each have over 5% of users. As a region, Western Europe has a 26% share of iPhone and iPod touch users.
Based on Apple guidance, the company has shipped 26.4 million iPhones and approximately 18.6 million iPod touches to date.
Here is a table, that shows the number of iPhones by country:
Here's some interesting statistics about smartphone traffic. Sounds like Apple is looking quite good in both the US and the rest of the world:
Apple filed a new patent that shows a new system of biometric recognition for the safety of iPhone and MacBook. Currently the only way to protect our devices is to use a security code, which is not safe enough. In the future Apple plans to integrate a sensor below the screen to scan our fingerprints when we execute the "slide to unlock" .
Other security methods may be that the voice recognition or facial recognition. This might include the future implementation of a front camera. Apple goes so far as to suggest the possibility of recognizing the user's distinctive voice or even collecting DNA samples to recognize a user's genetic sequence. Biometrics could also be context-sensitive and detect the shape of a user's ear before allowing a call to go through, for example.
Overall it still seems somewhat science fiction, but could be implemented in the next model of the iPhone this summer.
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