Archive for March 10th, 2010

Apple today released the iPad/iPhone OS 3.2 Beta 4 SDK.  The build 10M2144 is 2.5GB and can be downloaded from developer.apple.com/iphone.

9to5mac found several interesting facts from Apple's iPad commercial.

The first one is about iBookstore pricing. They to be below hardcover books, audiobook, paperback prices and even Kindles's pricing. For example, Ted Kennedy's memoir, True Compass costs $23 for the hardcover, $19.25 for the B&W Kindle version and $14.95 for the iPad version. Other books show similar prices.

It looks like Apple will store documents on the iPad in a "My Documents" folder, at least for iWork touch. This is funny that Apple had chosen this name. This perhaps will make life easier for PC people. You can see that on the screenshot below:

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During the iPad presentation, Apple CEO Steve Jobs noted that it would offer a better experience than a smartphone and a notebook computer in the following areas:

• Browsing
• Email
• Photos
• Videos
• Music
• Games
• eBooks

Apple recently aired iPad ad during the Oscars, which perfectly reflects this. Tuaw analyzed the video based on the on-air time dedicated to a particular function. It showed that a particular focus was on media consumption appeal and differentiation.

About 80% of all 720 frames (30 seconds * 24 fps) of the iPad's ad showed an app being used. And within this time, the photo app was shown the most (26%), the mail app came in second (22%). iBook app used 20% of time to position the iPad as a perfect eBook reader.