Archive for May 22nd, 2010

Austrian company UrbanTool that sells super-hip gadget holsters, slings and bags has recently presented very interesting stuff - the PocketBar and the SlotSkin for an iPad.

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If you are an active Google Reader user and also have an iPad, then you should be waiting for Reeder release for an iPad. But guys from MacStories have already obtained its first beta version somehow. They say it's pretty fast and beautiful with an original user interface. Here are its first screenshots.

This week Apple revealed new patent application that describes its new superior advertisement technique. The document entitled "System and method for providing contextual l advertisements according to a dynamic pricing scheme."

Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based "on the likelihood of influencing user behaviour") and special marketing factors that can determine the effectiveness of the ad.

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