Archive for August 14th, 2011

The City of Cupertino posted some pictures and more information on Apple's "spaceship" campus that was first revealed in June and is expected to be completed in 2015. The project includes the following:

• An Office, Research and Development Building comprising approximately 2.8 million square feet;
• A 1,000 seat Corporate Auditorium;
• A Corporate Fitness Center;
• Research Facilities comprising approximately 300,000 square feet;
• A Central Plant; and
• Associated Parking.

As Steve Jobs described it back in June:

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The Dell Streak 5 tablet that was once called "iPad killer" has fallen in action. Despite claims of CEO Michael Dell that Android tablets will outstrip the iPad, sales of the tablet were low in the Americas and it was discontinued at least in that region.

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AppleNApps claims that Apple plans to release a new low-cost iPhone in the coming months. Such low-cost model of iPhone will contain significantly reduced onboard storage and instead rely primarily on streaming content from the company's new iCloud service. That is why some experts call that device as the "iCloud iPhone". But such service would put significant strain on wireless carriers charged with moving data down from the cloud every time it is needed.

We have three independent sources contributing to this report who are all connected to Apple in different capacities. The main takeaway is that Apple intends to launch two iPhone models in the fall with a full upgraded iPhone 5 as expected, as well as a cheaper iPhone which will be the iCloud iPhone.

The iPhone 5 will reportedly appear in a thinner form factor carrying the A5 chip. The iCloud iPhone will have almost the same components currently used in the iPhone 4.

One of our contacts is familiar with the design of the iPhone 4, and says that Apple is cutting the cost of making an iPhone 4 without sacrificing any of its qualities. The main cost cutting will come from Apple reducing on board storage, using a smoother yet cheaper aluminum back and siding, and already having a majority of the supplies on hand. The result will be a cloud based iPhone experience that is unique in the market that will be accessible to a large percentage of users because of the price point.

Advertising firm Millennial Media just issued its 50th Mobile Intelligence Report regarding trends on the mobile phone market on the basis of ad impressions. The report suggests some interesting conclusions about the general trends in the industry.

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German Munster-Osnabruck airport’s employees suspected six devices of being either fake or real iPhone 5s and confiscated them on July 21st. The men that possessed these devices were from Turkey. It is interesting that real or fake (it is still unknown) iPhones was confiscated when so many fake iPhones coming out of India and China. The custom spokeperson said:

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Maggie Koerth-Baker at Boing Boing has compared the actual Andromeda Galaxy (which is 2.5 million years away from Earth), and the Andromeda Galaxy representation that ships as the default wallpaper in OS X Lion. One of the site readers, David Kaplan, assistant professor of physics at the University of Milwaukee, has noticed that Apple’s Andromeda Galaxy is missing a few stars. Of course, Apple’s representation has been photoshopped and the company removed some stars and galaxies. For example, the professor found out that one of Andromeda’s big satellites (M110 for those keeping track) is completely missing.

Apple has once again altered the Universe according to their whim. They moved/removed many stars, and got rid of a whole galaxy. This is M110, which is one of M31′s [Andromeda's] satellites. The other big satellite, M32, is still there.