Archive for January, 2012

Digitimes has reported that Apple will be utilizing IGZO (indium gallium zinc oxide) flat panels instead of IPS (in-plane switching panels) in its "next-generation mobile display products" such as the iPad 3.

Starting with the new iPads, Apple will utilize IGZO panels from Sharp in order to upgrade the display resolution of the new tablets to full HD level, the sources indicated.

Though, such rumors aren’t new ones. We have already heard that Apple could use this technology in the next-generation iPad. A research note from Jefferies analyst Peter Misek back in November made very similar claims:

Also, we believe that Apple and Sharp together have a modified IGZO (indium, gallium, zinc) technology to achieve 330 dpi, which is sufficient for an HD display while not using IPS nor having to include dual-bar LED backlighting. In our view, this should lead to several design advantages, namely the device can be thinner, battery life should be longer, and the overall experience for users should be meaningfully improved.

In April, Sharp revealed its plans to commercialize new IGZO panels for mass production later this year. DisplayBlog recaps the advantages of this new technology:

The benefits of IGZO are plenty: lower cost of manufacturing, up to 30x higher electron mobility than a-Si (amorphous silicon), increased aperture ratio for improved light transmittance, higher resolution in terms of ppi, etc. IGZO would allow for significant cost reductions compared to LTPS (Low Temperature Poly-Silicon).

The new technology is said to allow Apple not to use a second light bar system that is presently used in the iPad and to avoid making the iPad 3 thicker than the current iPad.

A Korean forum (via MacRumors) published on Friday an unverified photo of the much rumored iPad 3's high-resolution display, and reveals a subtle change from the iPad 2 that could suggest a higher resolution panel is being sourced for the upcoming tablet. An image shows a component that has three ribbon cable connectors instead of the two found on current iterations of the device.

Little to no information accompanied the photo. It is only believed that the image is a comparison shot of a current iPad 2 panel sitting above an alleged iPad 3 display.

As you can see there are 3 brown ribbon cables leading from the screen itself to the circuit board. The small brown cable to the far left is the power cable, while the other two wide cables are for display data. This configuration matches with the top display in the leaked photo (though the power cable is missing).

The claimed iPad 3 photo shows 3 wide ribbon cables that might be used for data. The iPad 3 is expected to carry a high resolution screen of 2048x1536 which is four times the number of pixels of the current iPad 2, so the need for additional data bandwidth would be understandable.

Sources in Apple's supply chain told DigiTimes that Apple has begun reducing orders for the iPad 2 ahead of the unveiling of an anticipated third-generation iPad. While iPad 2 orders are being reduced, orders for the next iPad, reportedly set to launch in March of 2012, remain steady. It's not yet known whether Apple will keep the iPad 2 around at a discounted price. There are some rumors claiming that Apple would remain it available at a discounted price in order to take on Amazon's $199 Kindle Fire. It is known that Apple has gained great success in continuing to sell older iPhone models at discounted prices. The iPhone 3GS is still remaining the number 2 smartphone in the United States.

Various reports have suggested that Apple will continue to sell the iPad 2 at a discounted price after it launches a third-generation iPad. Apple already employs that strategy in offering the iPhone 3GS, first released in 2009, as an entry-level handset, in addition to the iPhone 4, released in 2010, and iPhone 4S, which just launched in October.

There are also lots of rumors suggesting that in 2012 Apple plans to introduce new models of the iPad with different features at a number of price points. Many analysts believe that Apple indeed will launch the next-generation iPad with a high-resolution Retina Display.

The BBC reported on Friday that Jonathan Ive, Apple's senior vice president of industrial design, has been named a Knight Commander of the British Empire in the U.K.'s 2012 New Year Honours list for "services to design and enterprise”. In 2005 he was awarded the title of Commander of the British Empire. Ive responded that he was "both humbled and sincerely grateful" by the commendation.

"I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making," he said. "I discovered at an early age that all I've ever wanted to do is design."

Ive’s father was the first who inspired him to study design. Ive went on to study Industrial Design at Newcastle Polytechnic University. It was there that he first realized the potential of designing on the Mac.

"I discovered the Mac and felt I had a connection with the people who were making this product," he said. "I suddenly understood what a company was, or was supposed to be."

After graduating, Ive worked at the U.K. design agency Apple cooperated with. Then the company noted his talent and offered him a full-time position. During his 19 years at Apple, Ive and Steve Jobs became close friends and even "spiritual partners", according to Jobs' biography. While Jobs and Ive were close friends, Ive did admit to Isaacson that he felt Jobs had stolen some of his ideas.

"[Jobs] will go through a process of looking at my ideas and say, 'That's no good. That's not very good. I like that one,'" Ive told Isaacson in an interview. "And later I will be sitting in the audience and he will be talking about it as if it was his idea. I pay maniacal attention to where an idea comes from, and I even keep notebooks filled with my ideas. So it hurts when he takes credit for one of my designs."