News tagged ‘eBooks’

During the iPad presentation, Apple CEO Steve Jobs noted that it would offer a better experience than a smartphone and a notebook computer in the following areas:

• Browsing
• Email
• Photos
• Videos
• Music
• Games
• eBooks

Apple recently aired iPad ad during the Oscars, which perfectly reflects this. Tuaw analyzed the video based on the on-air time dedicated to a particular function. It showed that a particular focus was on media consumption appeal and differentiation.

About 80% of all 720 frames (30 seconds * 24 fps) of the iPad's ad showed an app being used. And within this time, the photo app was shown the most (26%), the mail app came in second (22%). iBook app used 20% of time to position the iPad as a perfect eBook reader.

Changewave published their latest iPad survey findings today. Quite interesting. For example, only 37% of iPad buyers are going to read ebooks, while 68% will use it for internet surfing. Take a look at other results:

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According to Gartner, PC shipments will increase worldwide from 305.8 mln. devices in 2009, to 366.1 mln. units shipped in 2010. The figures comprise not only traditional laptops and PC towers, but tablets and notebooks as well.

The variety of applications force vendors to provide users with something else rather than conventional general-purpose-PC-with-fast CPU approach. The new Apple's iPad belongs to the devices that will not only change PC ecosystem, but also overlap it with mobile phone industry. According to Gartner estimates, up to 10.5 mln. tablets (including new-generation devices) will be shipped in 2010. Analysts from Wall Street predict that iPad shipments will equal 5 mln. in 2010.

Penguin, one of the biggest publishers, gave a very interesting presentation in London. Penguin CEO John Makinson spoke about eBooks, iPad Books and Apps.

Penguin is not using the ePub format for books, rather building the applications in html according to Makinson:

"We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about".

"So for the time being at least we’ll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in ebooks. The definition of the book itself is up for grabs".

"We don’t know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error."

Makinson sees ebooks hitting 10% of book sales next year (up from 4%). Take a look at the video:

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Credit Suisse analyst Bill Shope recently met with Apple executives:

Apple wants the iPad to be the best device for a few key use cases. For instance, the company believes it could eventually be seen as superior to both handheld and notebook devices for browsing the Internet, using the App Store, and consuming mobile media (video, photos, and e-books). Nevertheless, in other areas, notebooks, the iPhone, or an iPod may be more appropriate. This clear segmentation of capabilities suggests that cannibalization may be less of a concern than most currently believe.

Shope writes about the price:

it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated).

Sounds great. What do you think about $200 iPad? Would you buy one?

Here is our live blog from Apple's event:

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Apple added the Keynote, Spotlight Turns to Notebooks, to iTunes (link).