Apple Upgrading their Fifth Avenue Store with Larger, Seamless Panes of Glass

In June Apple began upgrading the plaza and glass cube at its iconic flagship retail store on Fifth Avenue in Manhattan. The company plans to invest in upgrading about $6.6 million.  Customers still have access to the store through a covered passageway. Apple plans to remove the glass cube and work on drainage, pavers, and bollards on the plaza. The company is going to completely replace the cube’s glass panels with new and larger panels.  As Apple says, the appearance of the renovated Fifth Avenue Store will be much cleaner, and visually more seamless. Detailing the upgrades in an informational notice, Apple shows off past and present examples of the Fifth Avenue retail store, showing a reduction in glass panels from 90 to just 15 large strips (three vertical panes on each side and three on top).

We're simplifying the Fifth Avenue cube. By using larger, seamless pieces of glass, we're using just 15 panes instead of 90.