News tagged ‘Jonathan Ive’

Steve Jobs Organized Apple to Give Jony Ive Complete Operational Freedom


A couple of days ago, we already posted some quotation from the forthcoming Steve Jobs biography by Walter Isaacson. The other interesting thing, we have recently known, related to Jony Ive, Apple design chief. The book claims that Steve Jobs grated Ive nearly complete freedom to do as he sees fit.

He [Steve Jobs] called Jonathan Ive, Apple's design chief, his "spiritual partner" at Apple. He told Isaacson that Ive had "more operation power" at Apple than anyone besides Jobs himself - that there's no one at the company who can tell Ive what to do. That, says Jobs, is "the way I set it up."

Ive, Apple's Senior Vice President for Industrial Design, has been at Apple for nearly twenty years, the last fifteen of those as design chief. Ive's team is said to operate out of a secretive high-tech lab on Apple's campus where he is given ultimate flexibility in his work.  Such freedom in works obviously helps to guard against a watering-down effect that could occur if his designs were subject to the approval of and revision by others in the company.


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Written by Svetlana Osipova

Sunday, October 23rd, 2011. 12:40

Video: 10 iconic Steve Jobs moments

The career of one of America’s most innovative businessmen has been more than just a string of moments, but these 10 peeks at Steve Jobs’s formidable presence will remind you of why his resignation is such a momentous event.

1. Steve Jobs demos Apple Macintosh, 1984

Steve Jobs introduces the Macintosh to the world. Computing would never be the same.

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Apple's Jonathan Ive Considering Moving Back to England


Jonathan Ive, designer of many Apple’s iconic products, is said to want to spend more time in England. Ive reportedly has proposed to commute from Somerset, but Apple's board seems unwilling.

A friend of the family told The Sunday Times: 'Unfortunately he is just too valuable to Apple and they told him in no uncertain terms that if he headed back to England he would not be able to sustain his position with them.'

Ive joined Apple in 1992 and has been responsible for the design of the unibody MacBook Pro, iPod, iPhone and iPad and rose to become the company's senior vice president of product design.


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Written by Svetlana Osipova

Monday, February 28th, 2011. 16:54

Phone Designer Jony Ive

Apple VP of Industrial Design, Jonathan Ive discusses the philosophy behind everything from the iPhone to the iMac for the documentary "Objectified":



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Written by admin

Sunday, November 8th, 2009. 15:59