Archive for March 25th, 2010

Last week comScore released a poll of 2,176 consumers who were asked about how they will use their iPads. At least 37% of device owners will read books on it, and 34% will read magazines and newspapers. It is interesting, that only 26% of respondents reported that they will download apps from the App Store. So what will do another at least 8% of customers, who want to read books from the iBookstore that must be downloaded from the App Store (as it won't come preinstalled on the iPad)?

The poll also reveals that every customer who has already had an experience of working with Apple products, the so-called "iOwners", is more likely to purchase apps and newspapers than any other.

"These findings suggest that those who are already familiar and comfortable with making digital content purchases via iTunes may have a relatively higher receptivity to making similar purchases for the iPad".

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Here is an interesting video from CNN about iPad, Kindle and publishers:

Here's a link to youtube.