Archive for August 13th, 2010

This Wednesday VirnetX filed a lawsuit against Apple, accusing the latter in violation of patent No. 6,502,135. NEC, Cisco and Aastra are also named as the defendants.

The patent No. 6,502,135 is titled «Agile network protocol for secure communications with assured system availability" and describes technologies that are used in creating and managing VPN-connection. VirNetX is assured that these technologies are illegally used in all iPhones, iPod touches and an iPads.

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First Apple’s iAd was Nissan Leaf ad. Users who viewed Nissan's Leaf electric car iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad. Moreover, people are five times more likely to click on interactive advertisement than they are a traditional online display ad. One more proof of iAd success was made by Unilever, maker of Dove shower products, said its initial advertisement proved to be successful, with 20 percent of viewers checking the ad multiple times, and a percentage in the double digits seeking further information about the product. iAds are also popular among iPhone users,  because they don't have to leave their app and launch a browser to view them.

iAd success helps Apple to take up more than half of the mobile advertising market in 2010. And developers, too, have found success with the new iAd platform: Apple providing them a 60 percent cut of the advertising revenue.

At first glance, Apple's new “Apps to Impress your Friends” section may seem like an innocent section showing you the coolest apps that will surely wow your pals. Look again and you will soon realize the section should be called "Apps to Impress your friends enough to buy an iPhone." The section includes amazing and the newest iPhone exclusive apps.

These apps leverage advanced technologies. But apps work extremely well on iOS. For example, Ocarina will blow your friends away when they see you're playing an instrument with your breath, Red Laser will blow your friends away when you scan items at the mall and etc.

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We’ve gotten exclusive legit details of the upcoming Verizon (unicorn) iPhone 4. The iPhone 4 supposedly will gain a 1.2 GHz next-gen A4 chip, a larger 3.7 inch retina display, an all new internal antenna, all in a more durable design. To be honest that just sounds like the probable iPhone 5 launching in June 2011.

To prove all that, we may say, that Verizon isn’t likely to want launching in January an iPhone 4 that has identical specifications to the current AT&T model. Another possibility, if this is all true, is that the probably iPhone 5 launching in June '11 will be the first (AT&T model too) and will carry the rumored features.