Archive for September 24th, 2013

RatedRR puts the iPhone 5s through a Slow-Mo Torture Test, subjecting it to dirt, concrete, water, and 50 cal bullets. Let's watch:

Apple has posted the September 10th iPhone event keynote to YouTube for easy video.

Watch streaming video from this special event and learn more about our exciting announcements.

The company from Cupertino has released new 'Greetings' ads to promote its plastic iPhone 5c. On the Apple’s official YouTube channel one can watch either the two separate 30-second clips - Greetings and Greetings Too - or the so-called extended cut, which is one-minute long.

As to the plot of the short video, it is rather simple and reminds Apple’s previous ads. People of various nationalities and speaking different languages use the colorful gadget to communicate and express emotions. The ad looks simple, but still it gently prompts you to buy the new gadget. And this, I believe, is what the advertisement should do - prompt, not persuade.

You can watch the Greetings (extended cut) below. Enjoy!

Apple has broken another record - over the opening weekend the company managed to sell as many as 9 million units of the iPhone 5s and iPhone 5c. This devices included, there’re now more than 200 million smartphones and tablets running the new iOS 7 in the world. Incredible!

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According to 9to5Mac, the iPhone 5s renders HD-videos two times faster, than the iPhone 5. Below you can see the clip, which shows both devices editing a 1080P video using iMovie. It proves that the iPhone 5s’ 64-bit processor is incredibly fast.

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Apple Store in New York gathered the biggest crowd ever seen before this Friday. On the iPhone 5s and iPhone 5c launch day there were so many people willing to buy these devices, that the gold version of the Apple’s new flagship was sold out in a flash!

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The New York City Police Department is asking people to upgrade to iOS 7. This is all due to its improved security and, among the rest - due to the ‘Activation Lock’ feature.

According to some police officials, the seventh version of the Apple’s mobile operating system is probably the most protected.

After months of pressure from a global coalition of elected officials and law enforcement agencies, we are pleased that Apple is set to release a new mobile operating system that includes a theft deterrent feature called Activation Lock. This is an important first step towards ending the global epidemic of smartphone theft.

Looks like the new iPhones are really worth purchasing devices.