The Success of Apple’s Retail Division

Apple could not achieve such success without its 324 retail stores, employing 30, 000 employees. Though it is not easy to become Apple’s employee, but it is worth it. Apple pays its employees much more than its competitors. For example, Geniuses on average make $18 dollars an hour, with the helpful blue shirts earning around $16 dollars an hour as they guide customers to new products, show them how to use services, and make sales. So it is clearly that Apple’s employees are highly motivated and expected to work hard and sell the Apple experience. Not surprisingly that in the first two fiscal quarters for 2011, Apple’s retail division has already earned $7.04 billion in revenue of Apple’s $51.41 billion. Apple’s retail stores offer a level of convenience and friendliness that big retail chains just can’t match.