New Apple TV's Component Cost Pegged at $64

Research firm iSuppli estimated the component costs for the new Apple TV at under $64, representing a 35% margin on the new device before accounting for such expenses as research and development, software, patent royalties, marketing costs. The most expensive components in the new Apple TV are the A4 processor that powers the device ($16.55) and the 8 GB NAND flash memory chip ($14.00). It is worthwhile to say that Intel’s Pentium Chip ($40) plus the chipset ($28) on the previous model alone cost more than the whole new AppleTV today ($99 new vs. $299 old).