Apple Releases New Music-Themed iPad Air Ad [Video]

The guys from Cupertino have recently released a new music-themed iPad ad devoted to the 57th annual Grammy Awards. The short commercial is entitled "Change" and it shows us three creative personalities using Apple’s tablets for their work. These personalities are Gaslamp Killer, a producer from Los Angeles, DJ Riton from England and Swedish singer Elliphant. The one-minute ad, in which we can see the entire process of creation of a remix, is available below. Take a look and tell me what you think about it below this short post.

Here’s what Apple writes about its latest commercial:

iPad is changing how we live, work, and create more and more each day. For recording artist Elliphant, it’s liberating her to make music in a radical new way.

Apart from the iPads, the ad also highlights the software used to create music. In particular, we may spot the GarageBand, iMPC Pro, Serato Remote and Manual Camera apps. All of these apps are available on the App Store, so if you need them, you may download them right now. The song used in the commercial is available in the iTunes store.