Apple vanished sexual content from App Store

In one night the App Store Photography, Lifestyle and Entertainment categories suddenly became stripped bare.
The developer of popular "Wooble iBoobs" Jon Atherton said his app was also removed and he even received an e-mail with words like these:

"...we have recently received numerous complaints from our customers about this type of content, and have changed our guidelines appropriately.
We have decided to remove any overtly sexual content from the App Store, which includes your application..."

So it looks Apple just ban any sexual content from the App Store. Maybe they just cleaning the house before iPad is launched?