News tagged ‘mobile platforms’

Yesterday The Wall Street Journal reported that this year Apple is going to charge companies 1$ million for iAds on its mobile devices. Citing an unknown but reliable source familiar with the matter those companies that want to become a part of the iAds launch will pay $10 million to be first in the door.

The pricing policy of iAds is pretty simple. Every time user sees an ad the advertiser is charged a penny. If he's tapping the banner, Apple charges $2. So $1 million ad buy will provoke a big amount of its views and user taps.

In addition to a higher price Apple wants to take more control over marketing campaigns of its clients. But still it doesn't reduce companies' interest in iAds:

"Despite the high price, ad executives at agencies from Boston to New York and San Francisco to Los Angeles have crowded into conference rooms in recent weeks to listen to the tech company's pitch for iAd".

One of the advertisements that is already developed is an ad for Nike's Air Jordan basketball shoes. It includes iAd logo and animated banner. If you select it, you'll see an interactive store locator, special videoclip and exclusive offers taking place at local stores. This iAd was also shown by Apple on its iPhone OS 4 preview event.

Some experts think Apple's appearance at the market of mobile advertisement may convince some other selling ads companies to switch to other mobile platforms (for example, Google Android).

With a growing popularity of apps for Apple devices advertisers and developers see iAds as a potential opportunity to reach a wide audience and raise more money on it.

Yesterday the Associated Press announced plans to create a new unit named "AP Gateway". It will focus on creating an application for mobile platforms and particularly for iPad tablet device.

It is likely that their app will require a paid subscription, but at first it may appear as free, according to AP senior vice president Jane Seagrave.

AP Gateway will work with local news affiliates to create package of their own content.

Other publishers are still expressing concern over the profit that will be shared with Apple and the latter's unwillingness to report information about subscribers (which is important for marketing and tailoring publisher's content).

Bell Keller, Executive Editor of the NY Times, let slip on the still unconfirmed Apple tablet in a speech last week.

The New York Times speech comes from an internal "all hands" meeting at TheTimesCenter, which was intended to be off the record. However, the video was also provided to the Nieman Journalism Lab at Harvard University. Skip to about 8:20, and you'll hear:

We need to figure out the right journalistic product to deliver to mobile platforms and devices. I'm hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP, or the impending Apple slate, or whatever comes after that.

Given the matter-of-fact way Keller refers to the slate, it sounds like a done deal versus a hypothetical.

via gizmodo, niemanlab

During the It’s only rock and roll Apple spent some time discussing numbers. And as usual the numbers were huge. So here's what we've heard:

• 30 million iPhones sold
• 20 million iPod touches sold

That makes 50 million iPhone OS X platform device on the market, up from 45 million on July 21.

• 75,000 apps in the iTunes App Store
• 1.8 billion downloads (not counting updates)

In terms of games, compared with other mobile platforms, here’s the library count:

• 21,178 for Apple iPhone/iPod touch
• 3,680 for Nintendo DS
• 607 for Sony PSP

Here's more:

Read the rest of this entry »

Citrix is porting XenApp to the iPhone. XenApp is a remote Windows application that is presently available for Mac, Windows and some mobile platforms. XenApp allows users to remotely log into their corporate networks to access their Windows applications.

The functionality seems similar to existing VNC clients for the iPhone, but Citrix's XenApp apparently transmits window display information rather than the raw graphics (wikipedia link). This is much better than VNC over network connections such as 3G and WiFi.