What appeals to men and women in mobile phones?
A Nielsen survey reveal the most appreciated features of mobile phones for both men and women. The results show that they do not always coincide.
Globally, while more men gravitate toward tech-savvy mobile phone attributes like operating system (48% men vs. 41% women), battery life (48% vs. 44%), screen size (38% vs. 34%) and processor speed (41% vs. 31%) when shopping for a new device, more women are influenced by price (72% women vs. 67% men), service contract terms (27% vs. 25%) and camera capability (32% vs. 30%).
The chart above has been made by Mashable and Statista in accordance with the findings of the Nielsen.
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