iOS and Android Dominate on World Smartphone Market

According to the latest estimates, iOS and Android accounted for as many as 95.7% of all smartphone shipments in Q4 2013. And this is a substantial increase, I believe, because in 2012 the two platforms had 91.2% share. 17.6% of shipments went to iOS and 78.1% - to Android.

The smartphone market passed an important milestone in 2013 when worldwide shipments surpassed the 1 billion mark for the first time, driven by continued momentum from Android and iOS. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android and iOS accounted for 95.7% of all smartphone shipments in the fourth quarter of 2013 (4Q13), and for 93.8% of all smartphone shipments for the year.

Although Apple’s mobile operating system is still less popular than that of Google, I think things are about to change soon since the company from Cupertino has recently begun to explore new perspective markets. Apart from that, you’ve probably read that Apple is planning to restart the iPhone 4 production, so looks like the guys from Cupertino will try to compete with entry-level Android smartphones in developing countries. Interesting strategy, don’t you think so?