Apple is searching for a head of Retail department

Apple stll has not found the head of Retail department, although the sales of Cupertino company are dropping for the first time in a 4-year period.

Apple's search for a replacement, handled by recruiters Egon Zehnder International, has gone slowly, people familiar with the matter said, and the company has yet to settle on a finalist after interviewing several external candidates. Among those interviewed but rejected as a poor fit were wireless and telecommunications-industry executives, one such person said. A CEO of a privately held retailer in France spurned Apple's overtures, believing it would be hard to change Apple's culture as an outsider, another person said.

Now Apple has tuned from searching inside the company to outside, as no current candidate is suitable for the post. After the firing of previous Retail sales John Browett,  CEO Tim Cook is handling the retail responsibilities. It was Browett's idea to focus Apple's retail stores on sales and cost cutting rather than on customer service. As a result, the employees were upset as well  as the customers, whose satisfaction is declining gradually. The idea seemed unreasonable and John Browett left the post after 6 months.

Since Browett's departure some changes to the good can be noticed. The focus of Apple Stores has returned to customer service. It i rumored, that a special meeting was held among  retail store leaders where CEO Tim Cook spoke for three hours. During the discussion Cook was pleased  by the way Macs and iPads were selling through retail stores, but the 80%-sale of iPhones outside of the stores was a bad sign. Currently, Apple is planning to launch some promotions and present special incentives to the customers so that the sales increase in the future.