"Gadget of the Year" award goes to...
... Apple iPhone 3G. Congratulations!
The devices that competed against the iPhone 3G were as follows: Microsoft’s Xbox 360 console, Nintendo’s Wii Fit, and B&W’s Zeppelin iPod speakers. All of the products up for this honor were judged in categories including performance, design and value, as well as “cool factor”.
via theiphoneblog