UK's chief rabbi blames Apple for 'egocentric culture'

Lord Sacks, the Chief Rabbi in the U.K., made a comment in the presence of the Queen at an interfaith reception last week about Apple and its product, noting that the company produces an “egocentric society” and that “i” in Apple's popular naming scheme is a clear indicator of such totally selfish society. He even compared the iPad with Moses' stone tablets that bore the Ten Commandments.

“The consumer society was laid down by the late Steve Jobs coming down the mountain with two tablets, iPad one and iPad two, and the result is that we now have a culture of iPod, iPhone, iTune, i, i, i," he said. “When you’re an individualist, egocentric culture and you only care about 'i’, you don’t do terribly well.”

The rabbi claimed that such egocentric society makes people unhappy. Sacks called on the devout to observe the traditional Jewish day of rest, the Shabbat, and to thank God for everything they have not to be trapped by material culture.

Nevertheless, the Queen Elizabeth II is said to be a "big fan" of Apple's products and reportedly owns two iPods and she even knighted Jobs in 2009.