Apple execs have discussed the 'future of TV' with major media companies

Apple executives met with executives from media companies to discuss "their vision for the future of TV," according to The Wall Street Journal. The main aim of Apple was to discuss how users could access content "across phones, tablets and TVs," how Apple would stream content to users in new ways, allowing them to continue watching video across multiple devices like a TV, tablet and smartphone.

"The TV device Apple is working on would use a version of Apple's wireless-streaming technology AirPlay to allow users to control it from iPhones and iPads, according to people briefed on the matter," the report said. "When the company plans to start selling such a device and whether it would receive traditional broadcast or cable signals remains unclear, said these people, who say Apple may change its plans."

Apple is reportedly to have worked on would integrate DVR storage into its existing iCloud service that allows users to watch shows they have bought or recorded on multiple devices.

"The company has also talked to television-service providers about teaming up on new video services for Apple devices, according to people familiar with the matter," the report said. "It has also broached the idea of licensing content directly from media companies for some sort of subscription-TV service, resembling the packages now offered by cable operators, but the talks have been 'exploratory,' according to people familiar with the matter."

Apple TV is said to be launched on the middle of 2012, but some analysts believe that Apple will announce it in late 2012 for an early 2013 sale. We also reported that Apple TV could arrive in three sizes, including 32 inches and 55 inches.