Apple In Discussions With Foursquare For Data-Sharing Deal
According to the report from The Wall Street Journal, Apple is in preliminary discussions with Foursquare, company behind popular location-based app, for a data-sharing deal. The report notes that Apple SVP Eddy Cue is participating in negotiations with a view to improve the app that has failed to meet Apple’s expectations. WSJ said:
“Apple Inc. is in early discussions to integrate local data from Foursquare Labs Inc. into its mapping application, according to people familiar with the talks, as the company continues to build an arsenal of local data to try to take on Google Inc”.
Foursquare offers data on local businesses such as bars, restaurants and more and allows users to leave feedback about these businesses for future visitors. WSJ notes that Apple could tap into that data to help its Maps app stand out.