News from category ‘Other’

Rumors of an Apple-branded television have been circulating for years, and now have revived after release of Steve Jobs’ authorized biography, where he claims that he finally “cracked” problem. Some analysts expect that Apple may release a new television set as soon as next year. Among the newly presented evidence is a claim that prototypes of the Apple television set are now "in the works".

- Based on Jan-11 meetings in Asia (not with component suppliers), we believe Apple is investing in manufacturing facilities and securing supply for LCD displays. These displays could range from 3.5" mobile displays to 50" television displays.

- More recently, in Sept-11 we met with a contact close to an Asian component supplier who indicated that prototypes of an Apple television are in the works.

Other evidence is several patents and patent applications filed by Apple that addressing the company's work into television-related technologies.  Our expectations from Apple TV include integration with iCloud that would provide access to iTunes Store video content.  Apple is believed could sell 1.4 million television sets at an average selling price of $1800 in 2012, ramping up to 4.3 million units by 2014 as costs drop to an average selling price of $1400.

Sherwood offering in EasyPay system of Apple's retail store

Apple is planning to launch a new program allowing customers to pickup items ordered through the online store at their local Apple Stores. The program known as Sherwood will allow to order any product available at the online store, including gift-wrapped and engraved products, custom-configured Macs, and a full range of third-party accessories.

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Yesterday Apple quietly released a minor update to its MacBook Pro line. Now upgraded laptops offer better processor, and in some cases graphics and/or storage options at the same price points as the previous models.

13-inch MacBook Pro:

• Processor options move to 2.4 GHz and 2.8 GHz options.
• Hard drive options offer increased capacity up tо  500 GB in the low-end configuration and 750 GB in the high-end configuration.

15-inch MacBook Pro:

• Standard processor options move to 2.2 GHz and 2.4 GHz options. The high-end custom processor option has now a 2.5 GHz speed.
• For discrete graphics, Apple now offers the AMD Radeon HD 6750M to the low-end configuration with 512 MB of memory and given the high-end configuration a Radeon HD 6770M with 1 GB of memory.
• Hard drive has been bumped to a 750 GB.

17-inch MacBook Pro:

• Processor speeds have been bumped to a 2.4 GHz base processor with a 2.5 GHz option.
• Graphics have been improved to the Radeon HD 6770M, also with 1 GB of memory.
• Hard drive has been bumped to a 750 GB.

Ten years ago, on October 23rd, Steve Jobs introduced the first iPod. This music player seems to be partly responsible for Apple’s comeback and success. It also paved Apple the way to the consumer electronics market. Macworld provides a nice story detailing how the iPod came to be:

Behind every successful product lies a problem in search of a solution. The inspirational problem, in the iPod’s case, involved the pitiful state of the young MP3 player market in the late 1990s.

Portable MP3 players had been around since the mid 1990s, but Apple found that every one on the market offered a lackluster user experience. Steve Jobs had a strong term for gadgets like that: “crap”. Everyone at Apple agreed.

Initial reaction to the iPod wasn’t favorable. Customers complained against lack of wireless and space. They called it “lame” and thought that the iPod would never start taking off. But time tells that all those critics were wrong. Now iPod line of  portable music players is one of the most popular worldwide. Ten years after the launch, the iPod has sold over 304 million units.

Investment bank UBS issued a note to investors where it suggested that Apple would sell about 42.5 million iPhones worldwide in this quarter. But they expect that international adoption of Apple's newest handset could be slow when compared to the U.S. This might be caused the fact that Siri, the 4S-exclusive voice-recognition feature, only supports English, French and German. So in the United States sales of iPhone 4S is likely to top 11.7 million in the upcoming quarter.

"If Apple is able to manufacture and sell the estimated 42.5 million units, earnings per share of the company's stock would drive an incremental $3.09 to the estimated $9.47 for the December quarter.”

Both AT&T and Verizon confirm that the iPhone 4S release slowed sales, causing the company to miss analysts' expectations for the last quarter of the 2011 fiscal year. But despite that fact the bank gives Apple a 12 month buy rating with a price target of $510.

Mac Pro users have been long awaiting updated models from Apple, but their hopes seem not to come true this year. In early September Intel reported that it was planning to launch new Sandy Bridge E processors and their Xeon E5 equivalents suitable for the Mac Pro on November 15th. But now the company has postponed release of its chips to early 2012, having dashed hopes for an updated Mac Pro.

In September, during Intel Developer Forum event in San Francisco, new information came to light implying that Xeon E5 launch is postponed until the first quarter 2012. Indeed, according to the latest Intel roadmaps, all Xeon E5 processors are going to be delayed by one quarter.

Apple will likely to adapt the Xeon E5-2600 series processors (likely, the E5-2620, E5-2650 and E5-2670) in the next Mac Pros, offering options of 12 or 16 cores.

A couple of days ago, we already posted some quotation from the forthcoming Steve Jobs biography by Walter Isaacson. The other interesting thing, we have recently known, related to Jony Ive, Apple design chief. The book claims that Steve Jobs grated Ive nearly complete freedom to do as he sees fit.

He [Steve Jobs] called Jonathan Ive, Apple's design chief, his "spiritual partner" at Apple. He told Isaacson that Ive had "more operation power" at Apple than anyone besides Jobs himself - that there's no one at the company who can tell Ive what to do. That, says Jobs, is "the way I set it up."

Ive, Apple's Senior Vice President for Industrial Design, has been at Apple for nearly twenty years, the last fifteen of those as design chief. Ive's team is said to operate out of a secretive high-tech lab on Apple's campus where he is given ultimate flexibility in his work.  Such freedom in works obviously helps to guard against a watering-down effect that could occur if his designs were subject to the approval of and revision by others in the company.

After last week’s iPhone 4S release in the first seven countries, Apple is going to launch the new smartphone in additional 22 countries on October 28th.

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We have already seen some teardowns and estimates of the cost of the new iPhone 4S by iFixit and Chipworks. Now iSuppli offers its teardown and some new facts.

In the case of the iPhone 4S, [IHS iSuppli analyst Andrew] Rassweiler estimates that the BOM cost ranges from $188 for the 16 gigabyte version of the iPhone 4S to $207 for the 32GB version and $245 for the 64GB version. Apple and its carrier partners sell the phones for $199, $299 and $399 respectively, typically with a two-year contract for wireless service that carriers use to subsidize the cost they pay Apple.

iSuppli didn’t find in the iPhone 4S a noise cancellation chip from Audience that was found in the iPhone 4. Such function may be implemented directly into A5 cheap that costs about $15. While iFixit found Toshiba flash memory in its iPhone 4S unit, IHS iSuppli expressed some surprise at finding Hynix memory in its unit. But as far as we know, Apple sources flash memory chips from different manufactures. They didn’t managed to find the manufacturer of the camera sensor, but estimated the cost of the camera module at $17.60.

Expecting the release of the Steve Jobs’ authorized biography that is set for release next Monday, its author Walter Isaacson was interview by a correspondent of CBS show 60 Minutes  where he revealed that Steve Jobs had regretted an early decision to delay surgery for his pancreatic cancer back in 2004.

"I've asked [Jobs why he didn't get an operation then] and he said, 'I didn't want my body to be opened...I didn't want to be violated in that way,'" Isaacson recalls. So he waited nine months, while his wife and others urged him to do it, before getting the operation, reveals Isaacson. Asked by [60 Minutes correspondent Steve] Kroft how such an intelligent man could make such a seemingly stupid decision, Isaacson replies, "I think that he kind of felt that if you ignore something, if you don't want something to exist, you can have magical thinking...we talked about this a lot," he tells Kroft. "He wanted to talk about it, how he regretted it....I think he felt he should have been operated on sooner."

Isaacson noted that Jobs receive cancer treatment after the surgery, telling people that he had been cured. As far as Isaacson knows, an earlier surgery would give Steve Jobs much better change or at least more time.

In October 2008, long before the iPad made its debut, then Apple CEO Steve Jobs said this:

There are some customers which we chose not to serve. We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them. We’ve seen great success by focusing on certain segments of the market and not trying to be everything to everybody. So I think you can expect us to stick with that winning strategy and continue to try to add more and more value to those products in those customer bases we choose to serve.

But Apple finally launched a $500 computer - the iPad.  The least expensive model costs $499. But the iPad average selling price for the three calendar quarters of 2011 was $628 that is more than the average price of Windows PC. For the same period the iPhone ASP was $653.

These numbers prove that the average selling price for all three Apple’s most profitable categories – the Mac, the iPhone and the iPad – is higher than average selling price of Windows PC that sold at U.S. retail (for the first three quarters of 2011) for $491.

9to5Mac suggests that Apple may launch the new MacBook Pros next week.

With supplies only becoming more constrained, and with shipments already touching down in select countries, we think a launch next week is likely (between Tuesday and Thursday). That is, of course, if there are no unforeseen circumstances.

The new laptops are likely to have the same prices as current MacBook Pros. The new machines are said to be only a minor update and would probably take advantage of new Sandy Bridge processors released by Intel late this year. The new processors include Quad Core i7 processors with speeds of 2.4GHz, 2.5GHz and 2.7GHz, as well as a Dual Core i7 at 2.8GHz models. The most expectable candidates among processors that might be used for upgrade are Core i7-2840M, Core i7-2760QM, Core i7-2860QM (the top three in the list below). Apple is unable to use Core i7-2960XM due to problems with heating and is unlikely to use the mobile Celeron processor.

Apple CEO Tim Cook and Samsung Chief Operating Officer Lee Jae-yong are said to have discussed their long-term component supply relationships during a two-hour meeting that took place earlier this week.

Lee Jae-yong, chief operating officer (COO) of Samsung Electronics said Wednesday he had discussed long-term parts cooperation arrangements with Apple Inc.'s chief Tim Cook.

The meeting took place Monday after Lee attended a memorial service for Steve Jobs, Apple's late co-founder, and as Samsung and Apple remain locked in fierce legal disputes to control the global smartphone and tablet computer markets.

Lee noted that the companies made agreement for 2012 and would like to prolong their cooperation for 2013-2014. Apple has been keen to make long-term supply agreements with component suppliers, sometimes prepaying billions of dollars in advance to secure massive supplies looking over several years and overcoming or better to say excelling its competitors.

Apple has quietly updated iPhone 4S tech specifications page to inform that its smartphone supports both Assisted GPS and GLONASS, the Russian GPS version.

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Last month it was reported that a new trojan known as Flashback.A has appeared and masqueraded as a Flash Player installer. Though Apple has continuously updated its XProtect.plist to detect this malware, security firm F-Secure has informed (via ZDNet) that a modified version of the trojan horse that disables the auto-updating function of Apple’s anti-malware tools has surfaced.

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