Greg Joswiak and other 250 employees from Apple were noticed at CES

Though Apple doesn’t officially participate at CES, the company continues to keep an eye on new products by its competitors, but is likely also interested in what companies are coming up with in terms of accessories for Apple's own products, and CES is a prime event for announcements for products of all types, including those within the Mac- and iOS-related markets. paidContent has in fact proven Apple's interest in CES when met accidently into iOS device marketing chief Greg Joswiak on the floor at the expo.

While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth. Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.

Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.

Joswiak preferred to avoid a more in-depth discussion with the site representatives, only noting that he "seemed less than impressed" with Sony's booth on the expo floor.