HP Printers help Apple boost sales

Before 2012, one could get a 100$ discount on HP Printer when buying a Mac. The promotion stopped when printers became less popular and customers switched to digital access of documents through portable devices.

Now Apple is revitalizing the HP Printers promotion program and offers instant discount on 5 Printer models. The discount varies from 10$ to 70$.

Apart from this sales booster, Apple gives such incentives 50$ or 100$ gift card to be used in  iTunes Store/App Store for educational customers when buying an iPhone/iPad or a new Mac.