iPad Will Be Absolute Leader In Sales During Holiday Shopping Season


Research firm Gartner has published sales forecasts for the tablet market, stating that a lack of momentum from competitors will allow iPad to be absolute leader during the holiday shopping season. Looking further ahead, Gartner predicts that Apple will maintain more than 50 percent share of this market segment through 2014 even as Research in Motion’s QNX and Microsoft's Windows 8 platforms are expected to build up some momentum. Research vice president at Gartner Carolina Milanesi explains:

“This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen”.

Gartner has lowered its estimates for sales of Android tablets in 2011 by 28% over second quarter’s projections, noting very weak adoption due to its interface issues, high prices and limited app availability.

The company expects that Android will see growth as Google releases its next-generation Android’s "Ice Cream Sandwich" and addresses fragmentation across the Android ecosystem. However, according to Gartner's sales forecasts, Android tablets will not catch up the iPad by the end of projection period of 2015.

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Written by maxim

Friday, September 23, 2011. 16:56

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