News tagged ‘magazines’

These days high-end fashion journal for women Women's Wear Daily revealed that Apple CEO Steve Jobs and News Corp CEO Rupert Murdoch have been working closely on some project, which is called the Daily. It is said that there is a possibility Murdoch and Jobs together will soon appear onstage to unveil their new product.

The Guardian in the United Kingdom also posted info on that and specified that this is the tablet-only project, which will be allegedly developed with the help of Apple engineers and won't have a web edition or print edition.

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The What is iPad series of the commercials continues to tell us just how wonderful the device is– now iPad is not only  Delicious, iPad is Musical!

The ad shows the device in several scenes with a caption for each. Now we know that iPad is medical, live, musical, work, play, memories, social, magazines and historic.

Enjoy the video – quite a nicely created ad!

This Tuesday Adobe revealed its new digital viewer technology for creating e-magazines that can be viewable on touchscreen devices like Apple's iPad.

The technology was first demonstrated when the iPad version of Wired magazine was introduced. We wrote that Adobe had to rewrite the software in Objective-C for Apple to approve it. Since the release iPad Wired edition stays near the top of the App Store sales chart with its price $4,99.

Here's what the vice president of Creative Solutions at Adobe David Burkett said about new technology:

"We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It's safe to say that if you are already working in InDesign CS5, you'll be well on your way to producing a beautiful digital version of your publication."

Judging by the Wired iPad edition, new digital viewer technology can offer integrating videos, 360-degree rotatable images, slide shows and more directly into the magazine.

httpvh://www.youtube.com/watch?v=lUEF2Klofzs

Yesterday Wired magazine had finally released its iPad edition.  Chief editor Chris Anderson told that the magazine now uses new publishing technology created by Adobe that allows using the same tools for creating both digital and print versions of the edition.  He also admires the version created for iPad:

"It has all of the visual impact of paper, enhanced by interactive elements like video and animated graphics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor's recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar rafted each frame of its new movie, Toy Story 3."

To create a digital version compatible with iPad (which doesn't support Flash), Adobe had to recreate it in Objective-C, The Wall Street Journal explains. Rebuilt edition has all the features of the initial version. Though the edition looks great, there are still many other features, such as search functions and social connectivity, to be added in the future issues.

Wired publisher Conde Nast also owns other magazines, but the company noted it will not create special iPad edition for them.

iPad version of Wired is available here for $4.99. It is a June issue; next issues will be available as a part of library included in application. The subscription will become allegedly available this autumn.

Last week comScore released a poll of 2,176 consumers who were asked about how they will use their iPads. At least 37% of device owners will read books on it, and 34% will read magazines and newspapers. It is interesting, that only 26% of respondents reported that they will download apps from the App Store. So what will do another at least 8% of customers, who want to read books from the iBookstore that must be downloaded from the App Store (as it won't come preinstalled on the iPad)?

The poll also reveals that every customer who has already had an experience of working with Apple products, the so-called "iOwners", is more likely to purchase apps and newspapers than any other.

"These findings suggest that those who are already familiar and comfortable with making digital content purchases via iTunes may have a relatively higher receptivity to making similar purchases for the iPad".

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Magazine publishers seem to already be getting on board with the concept of a media tablet even based on just the possibility that Apple will enter the market in the near future. The latest concept design comes from Time Inc who developed this design prototype to show off their plans. They think that digital magazines will replicate the print version, including advertising, and will include add-ons like multimedia and links to the Web. The publisher imagines that it will port all its titles into the new format, which it says will be ready for primetime by the middle of next year or sooner.

The ultimate design is planned to run on "whatever tablet Apple or any[one] else has up their sleeves" according to All Things Digital:

Want to know some more about Apple’s upcoming iTablet device? There are many rumor names (iTablet, iPad, MacBook Touch, etc), but not much details. Site ilounge claim to receive some new rumors from a reliable source:

1. Apple has created at least three separate prototypes of its tablet computer.
2. Version 1 was designed with a 7” screen, which was judged to be too small. The latest version has a 10.7” screen.
3. It runs iPhone OS.
4. There have been reports that it looks like an iPhone. They’re sort of true. It looks like an iPhone 3G, complete with a curved back.
5. It will come in two different variations: one with 3G networking capabilities, and one without 3G networking capabilities. Think of the 3G version as a bigscreen iPhone 3GS, and the non-3G version as a bigscreen iPod touch.
6. Screen resolutions will obviously jump considerably from the iPhone and iPod touch 480x320-pixel displays, enabling easy reading of full-sized book and magazine pages, plus cropped newspaper pages. Expect something like 5-6 times the resolution of an iPod touch or iPhone screen (720p or thereabouts) and 7 times the touchable surface area.
7. It is designed to expand the iPhone and iPod touch media concept to its next potential level: as a slate-like replacement for books and magazines, plus all of the media, gaming, app, and web functionality of the iPhone and iPod touch.
8. It is not meant to compete with netbooks. It’s an iPhone OS media player and light communication device.
9. Apple is currently planning to announce it on or before January 19, 2010, and to use an iPhone-like hype buildup period to start selling it in May or June.
10. It is apparently awaiting a final green light from Steve Jobs; chances of it appearing in the market are believed to be 80% at this point.

Not bad. But still this is unofficial..

There are many mobile-specific magazines. I haven't seen any that write only about iPhones. However in Japan many iPhone-specific magazines have been available for over a year. Taking into consideration that iPhone 3G is avaliable in Japan for a bit more than a month.. Very nice.