Apple Jumps to Fourth in Greenpeace's Environmental Rankings of Electronics Companies


Greenpeace ranked 15 companies across three areas: energy, greener products and sustainable operations and released its "Guide to Greener Electronics" on Wednesday. This time Apple took fourth place in the rating up five places from the previous report. Nokia (4.9/10), Dell (5.1/10), and HP (5.9/10) were on the third, second and first places respectively. Immediately below Apple were Philips (4.5/10), Sony Ericsson (4.2/10), Samsung (4.1/10) and Lenovo (3.8/10).

The organization criticized Apple for the fact that Apple has not specified any target to reduce emissions. Nevertheless, Greenpeace gave the company credit for use of renewable energy and improved energy efficiency. Apple is also very demanding for product criteria. So all of the company's devices are free of PVC vinyl plastic and brominated flame retardants.

But Apple’s relationships with Greenpeace are not limited by positive experience only. "For years now Apple has pushed the environmentally friendly aspects of its products, countering a dispute that began with Greenpeace in August of 2006, when the organization issued a report condemning Apple for the use of toxic chemicals in its devices. Greenpeace also pulled a number of publicity stunts, such as a "Green My Apple" campaign in London in October of 2006, and a "greening" of Apple's flagship Fifth Avenue glass cube in January of 2007."

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Written by Svetlana Osipova

Saturday, November 12, 2011. 17:57

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