Apple said to be considering a 14-inch MacBook Air for Asian markets


A new rumor suggests that Apple could develop a new 14-inch MacBook Air model specifically for the Asian PC market. DigiTimes reported that mass production of the 14-inch thin-and-light notebook may begin soon. Apple is said to be considering the 14-inch screen size for the notebook because it is a popular form factor unique to the region.

Apple currently sells MacBook Air in screen sizes of 11.6 inches and 13.3 inches. But in the Asia market 14-inch notebooks account for as much as 40 percent of sales that is why Apple is said to be considering a screen size specifically for that region.

"The sources analyzed that Apple is currently turning its targets from North American and Europe to Asia, and is eyeing the China market as its major market since the company still has strong potential in the country," the report reads. "The consideration of a 14-inch MacBook Air would be an indication the company will become even more aggressive about the China market."

Apple's next generation of notebooks are expected to be powered by Intel's Ivy Bridge processors. This week, an official from the chipmaker stated that the CPUs have been delayed, and will go on sale eight to 10 weeks later than originally planned, likely in June.

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Written by Svetlana Osipova

Wednesday, February 29, 2012. 23:47

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