Speculation on Apple's Television Set: Range of Sizes, Device Integration, Premium Pricing


Though Piper Jaffray analyst Gene Munster does not have specific knowledge of Apple's ultimate plans for its television set, he has expressed his ideas about what Apple will do with its rumored product that may be launched in the second half of next year. Among Munster's predictions:

- Full-fledged television set. Apple’s television set will be an all-in-one solution, but most users won’t be able to use cable or satellite channels, because Apple does not offer a full suite of television content offerings. Instead, the Apple’s TV will serve as a user interface that still uses the standard signal from a cable box.

- Range of sizes and twice current pricing. Apple’s television set will be introduced in a range of sizes. Munster suggest that Apple’ TV will have price that will be approximately twice higher than the prevailing market price of similarly-sized televisions.

- Simplicity and Apple's ecosystem. Apple television will integrate with iOS devices and Apple's content ecosystem for video, games, and apps. The TV will have a traditional remote control, but also iPad and iPhone apps for controlling the set's features, as well as Siri voice control to simplify interaction with television sets.

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Written by Svetlana Osipova

Thursday, December 1, 2011. 16:36

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