Archive for April 28th, 2010

And some humour on IphoneRoot. Here is a set of pictures made by someone named ntr23. They reveal a story of unboxing iPad by three brave Lego men.

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According to the US FTC, today Apple has purchased a virtual assistant application Siri. The cost of the deal is $200 million.

Scobleizer's author Robert Scoble thinks the purchase is very important to Apple:

"The value in unlocked is huge. This shows Apple is very willing to buy its way into the new mobile web and the new API-driven web. This also could be a major cornerstone in how it competes with Google."

Siri is a voice-guided application that acts as a concierge or personal assistant. It helps you to interact with your mobile device via your voice only.

Greg Hughes is a developer who recently created an app for syncing iPhone and iPod Touch with iTunes over Wi-fi. It is called "Wi-Fi Sync" and requires a separate application for desktop so that iTunes could sync the device over Wi-fi. You can see how it works from the video above.

At first launch you need to verify the pairing process on both the computer and the device. After that iTunes will be launched and start to sync with your iPhone/iPod Touch. Everything else will work the same as if the connection was via a USB cable.

Greg plans to submit the app to the App Store in the end of this week. It is unknown whether his software breaks the rules of iPhone OS developer agreement, but if non-public application programming interfaces were used in its development then the app will likely be rejected. Anyway, Wi-fi Sync may also appear in the Cydia jailbroken marketplace, and Greg already considers this idea if his app won't be approved by Apple.

Yesterday Apple released a minor update for its media player suite iTunes. Now the version of the app is 9.1.1 and here is a list of issues that were fixed:

• Addressing some issues that improve stability and performance.
• Addressing a usability issue with VoiceOver and Genius Mixes;
• Addressing several stability issues with VoiceOver;
• Addressing issues with converting songs to 128 kbps AAC while syncing (this function was previously available only for iPod shuffle)

More information about security updates can be found on Apple's support page here.

You can update your iTunes via software update utility or download it directly from Apple.

Yesterday Apple closed a deal of acquiring Intrisity, a small company in Austin, Texas, that specializes on mobile computer chips producing.

This is a second time for the last two years when Apple buys a small chip company to have the facilities for making fast and power efficient processors. In 2008 Apple purchased P.A. Semi for $278 million, but with the lapse of time many chip maker employees had left company because of inadequate compensation (by the way, some of them are now in Agnilux, another company that was recently acquired by Google).

Well-known chip analyst Tom R. Halfhill has information from his sources that Apple paid $121 million for Intrinsity, but company’s representative Steve Dowling didn't comment on this information.

Such a deal isn't expensive for Apple at all, thinks Tom Halfhill:

“The purchase price is like pocket change to Apple, and they get a lot of benefit”.

It is widely speculated that iPad's A4 chip is based on Intrinsity technology that improved its processing power from 650 MHz to 1 GHz without increasing the battery consumption. With acquiring this chip making company Apple will be able to increase that 350 MHz by itself. Moreover, the company seems to be looking forward for creating its own version of ARM chip. Some other companies like Qualcomm, Marvell and Nvidia had the same experience and spent millions of dollars to gain a satisfactory result.

It is interesting that rumors about this deal started when some people saw that a significant number of Intrinsity employees changed their employer section to Apple in LinkedIn.

Also Apple's desire to create its own mobile chip contradicts to its strategy of purchasing Intel chips for computers.

Recently Oprah Winfrey declared herself a fan of iPad in the front of millions of TV viewers. She called the device "amazing" and said that its hardware will "change the way kids learn." TV host admires its backlit touchscreen and thinks it has great opportunities for reading, playing games and sharing photos.

Some time ago Oprah has been promoting Amazon Kindle on TV, and once the sales of this device were boosted so strong the company had problems with keeping up with demand. When she has been speaking about iPad she also mentioned Kindle in the past tense, like she "HAD a Kindle". But later her spokesperson said she still uses both devices.

Oprah's Book Club may be viewed in iBookstore for iPad, and its books may be purchased for a standard fee.

Today mobile ad firm AdMob has released another Mobile Metrics report that consists of information about the software and hardware that had been used by Apple's handsets owners in March.

The study reveals that only 2% of all Apple devices with iPhone OS are first-gen iPhones. But it is important to notice that since the first sale of iPhone OS-based device Apple sold over 85 million of its worldwide. If we'll take the period between June 2007 and July 2008 (time when iPhone 3G was shipped), then it turns out that company sold 6.1 million of iPhone 2G, which is approximately 7% of the total sum of handsets that were sold.

Fortune Brainstorm Tech journalist Philip Elmer-Dewitt continues to count and then sums up:

"If 7% of those iPhone 1Gs are driving 2% of AdMob's traffic that suggests that nearly one in three is still ticking - and visiting the Web."

Obviously, the popularity of the first-generation iPhones will be further reducing without iPhone OS 4.0 support.

AdMob also found that the most popular iPhone in March 2010 was iPhone 3GS, which generated 39% of all traffic. This is much higher result than 9% in September 2009.

Other information can be seen above on the graphs.