Archive for July, 2010

Well-known blogger Jonny Evans from ComputerWorld posted yesterday an interesting article where he analyzed some of recent trends in Apple's success and made few conclusions about the company's next steps. Here is a short list of it:

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CNet will show us how to edit videos directly in iPhone 4 using iMovie application:

John Lewis from Electricpig.co.uk received new rumors from his suppliers about next-gen iPod touch. Here is a list of innovations that will be likely added to the new device:

• FaceTime support;
• 5-megapixel camera;
• front-facing camera;
• LED flash;
• Ability to capture video in HD;
• support for iOS4;
• gyroscope (to be precisely, he said the device "will also offer the same movement sensors as the iPhone 4").

As we see, new iPod touch will be pretty much the same as the new iPhone (but without phone functions, of course). The new device will be probably presented on the next Apple's music event in September.

So now, when the iPhone 4 camera is proven to be good enough for shooting high-quality short films, Marty Martin and Steve Failows introduce first iPhone 4 music video. It is a clip for a song of Steve Failows, (also known as flakjakt) who wrote it only in two days. Two more days were needed to create a concept.

“Our main goal, however, was simply to make a good music video, no matter what the camera”.

The creators also told that there were troubles with aperture, shutter speed control and lightning, so it was obvious that there will not be enough abilities of iMovie. So the footage was worked out in Adobe After Effects and Final Cut Pro.

“Although the result was a bit rushed and rough, we ended up embracing the look and think that it helps translate emotion well onscreen”.

Enjoy!

httpvh://www.youtube.com/watch?v=HymoNGR3G5w

In addition to white iPhone 4 pictures here are several photos of iPhone 4 with many different colorful bumpers:

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This it is. The long waited white iPhone 4 with full packaging.

Thanks to our colleagues from Japan here is a nice gallery with many pictures:

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You do not need high budget DSLR camera. You can make great pictures with almost anything, even Olympus.. even iPhone 3GS. Lee Morris performed a high-end fashion shoot, complete with sylists, make-up artists, and others. And all the images were captured with an iPhone 3GS.

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Today Apple finally unveiled its new Apple Store in Shanghai. Though it will be officially opened on July 10, 9to5mac and WePhone.com already received photos of the building and it looks just amazing. More photos of the curtains going down process are shown below.

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Today 9to5mac found on Quora an interesting discussion about the way of work at Apple. Level C executives from the company told that people who work in Apple have "almost religious level of commitment", and that they "truly feel they are changing the world with whatever they are doing".

Here are two more interesting excerpts:

"Probably the single greatest feeling working at Apple is getting to work on part of the product launch process. You plan and prep for months, then launch week you work like mad for 12-16 hours days and even pull all nighters to make sure your piece of the puzzle is ready for Apple’s big presentation. Then you gather with all the other employees in the cafe and watch it all unfold. It’s a great rush and your whole team feels it."

"If you have a project that Steve is not involved in, it will take months of meetings to move things forward. If Steve wants it done, it's done faster than anyone thinks is humanly possible. The best way to get any cross departmental work done was to say its for Steve and you'd probably have it the same day".

Though it is clear that work at Apple is really hard, above-mentioned words sound pretty attractive. If you're interested, maybe you should give a try?

After iPhone 4 release many users found its video capabilities to be good enough to create and edit fabulous for mobile phones movies. Here is another clip from iSpazio, and this time it's about Paris.

MuscleNerd and Planetbeing have made some good progress on the iPhone 4 unlock. Here is a twitter message from MuscleNerd:

Next step is to keep the task backgrounded like we did for 3G/3GS http://is.gd/dh7Jh. Backgrounded task is the unlock.

Good progress on iPhone4 unlock with @planetbeing: http://is.gd/dh2WE < -injected cmd! (Akin to http://is.gd/dh2Ze on 3G)

This doesn't mean unlock is ready. These are just first several steps towards it. Take a look at screenshot and video below:

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Here is a small comment from MuscleNerd about the upcoming iOS 4 jailbreak:

the next jailbreak from @comex is like first Spirit..all devices, all bootroms, latest FW, painless install

Sounds nice!

CNet specialists analyzed how bad are modern smartphones. Guess how bad are iPhones. Let's take a look:

MuscleNerd, famous hacker from DevTeam, has announced via Twitter that an upcoming comex release will jailbreak all 4.0 devices. This will include latest iPhone 3GS, iPhone 4, new iPod Touch and iPad.

jailbreak for all devices at 4.0 is already handled by upcoming @comex release so, good time for iphone4 unlock stuff

Comex is also well-known, he authored the 3.1.2 and 3.1.3 jailbreak called Spirit. He's also recently demonstrated Frash, an upcoming release of Flash for the iPhone and iPad.

Recently the head of Lenovo Liu Chuanzhi gave an interesting interview to Financial Times, where he said that Apple loses out in China:

"We are lucky that Steve Jobs has such a bad temper and doesn't care about China. If Apple were to spend the same effort on the Chinese consumer as we do, we would be in trouble".

Currently Lenovo holds about 30% of Chinese technology market, which is expected to be the #1 biggest market in a year. Apple, on the contrary, limits the number of products shipped to that country. There are only a few of its authorized resellers and stores situated in the largest cities of China.

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