Archive for May 28th, 2011

Five years ago, Swoosh has released its Nike+ iPod kit intended for the morning jogging fans. To celebrate the anniversary of this event, Nike offers for free its Nike+ app at the App Store, the regular price of which is $2. The app is based on the iPhone’s GPS and MotionX technologyto track your jogging route (as in some places the GPS signals are weak, the MotionX tech is intended to bridge the gaps). The same technology by the way has been used in Jawbone’s stunning new Era Bluetooth headset.

You can download it here to enjoy the app and its additional motivational features and post-run sharing options.

And hurry up, as the app will probably become paid again.

On the recent investor event in London Intel CFO Stacy Smith hinted that Intel negotiates with Apple about production of the ARM-based chips for iPhones and iPads.

"If Apple or Sony came to us and said 'I want to do a product that involves your IA (Intel architecture) core and put some of my IP around it,' I wouldn't blink. That would be fantastic business for us,"

said Smith during the Q&A session.

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A new iPhone game, The Heist, hits the Apple’s App Store. In just a few days it managed to knock off famous Angry Birds from the top of the paid applications in the App Store, making huge well. According to the Loop, during the first day the application was downloaded 25, 000 times, but during the second day it had 89, 798 downloads. Taking into account that there are 86,400 seconds in a day, The Heist was selling more than 1 copy per a second. The price of the application is $ 0, 99 and now revenue of developers approaches $100,000 and sales already well above the 100,000 figure. Perhaps, the application will be next best-seller in the App Store that will manage to keep off even  the legendary Angry Birds.

Irrespective of multiple claims about modernized notifications and widgets in iOS 5, Apple is not going to stop using mapping service by Google according to new 9to5Google’s report. It was also mentioned in the source that all the intents to strengthen geolocation ties with Google still give no positive results, and the developers still have to do a lot of work to produce a finished product.

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As you may know, in March  Deutsche Telekom reported its intention to acquire the rival carrier, T-Mobile, for AT&T, its subsidiary company. The estimated price of the deal amounts $39 billion. The fact has recently attracted attention of federal regulators, as in case of successful transaction AT&T will become the leader in the field of wireless carriers, and the number of its customers will reach about 130 million people.

The FCC is eager to find out "how AT&T's wireless spectrum is being used, the nature of its overall network and why it believed it needed T-Mobile's spectrum to meet its goals for 4G", reported MacNN this Friday. Officials also investigate whether AT&T considered solutions alternative to acquiring T-Mobile, and what is the scope of those solutions.

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Hollywood advertisements makers are afraid of online video streaming and a recent studies proves that. IPG Media Lab studied people’s behavior when they watched TV. They found out that people usually had the TV on, but they were not actively engaged and watched. The company studies 48 participants and about 94% of them were distracted during the 30 minutes of watching. The iPhone and other smartphones account for 60 percent of the distractions from TV ads, according to a behavioral survey. It’s not surprisingly, because it’s obvious that when you glance away, you miss the commercials on TV.