54% of future smartphone buyers will choose Apple's iPhone
ChangeWave Research yesterday released the results of its new survey of North American smartphone customers. The survey demonstrates that over a half of those looking to purchase a smartphone over the next 90 days are planning to buy an iPhone 4S. But the 54% share of future buying plans held by Apple as of December was down from 65% in September.
The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release.
Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54%; down 11-pts) say they'll get an iPhone.
Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
Samsung took the second place with its share more than doubling to 13% among those looking to purchase a new phone over the next three months. Android devices are on the third place with 7%.
As usual, 75% of iPhone owners have said that they are "very satisfied" with their smartphones. Noteworthy, the iPhone has been always ranked in the 70-80% range for nearly the entire history of the device. As for Samsung, HTC, and Motorola all score in the 45-47% satisfaction range while Research in Motion received only 22% of users saying that they are very satisfied with their BlackBerry devices.
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