iPad Cannibalization Of PC Market Slows

The iPad’s cannibalization of the PC market may have slowed. New purchasers of the iPad are less likely to have foregone purchasing a PC. It found that of those who had purchased the iPad over the holiday season, 12% would have decided against a PC purchase when they bought an iPad. This is a 2% drop from the 14% of those decided against a PC amongst those who had owned their iPad for 6 months or more. Netbooks were saved the most, with iPad cannibalization falling by 50%, which actually led the netbook market to grow by 21% between September 2010 and March 2011. The report contradicts what analysts were calling the “iPad effect” in the first quarter of 2011 when US PC sales fell 10.7%.