Next-Generation Apple TV

We've gotten some information that Apple plans to rename the Apple TV into "iTV", which was initially named as "iTV" in September 2006, but changed the name to "Apple TV" for its launch in January 2007. Apparently the box won't be capable of handling 1080p video. Instead it will only push out 720p clips. Moreover, video experts note that the difference in resolution is not visible to users at a normal TV viewing distance unless the screen is larger than 55 inches. The device will be getting apps and presumably an App Store entry.

iTV well be running iOS that means that it will get access to iTunes. By converting Apple TV into an iOS device, the company could erect a third new wing of apps in iTunes. This smaller, cheaper device will probably use network streaming rather than Apple TV's hard drive for local storage.