Apple develops Gianduia - an alternative to Flash
As you remember, last week Steve Jobs posted a letter about his thoughts on Flash and that same day Adobe’s CEO commented on it. Sometime later chief technology officer Kevin Lynch also expressed his opinion on the situation:
"It's not about HTML5 vs. Flash. They're mutually beneficial. The more important question is the freedom of choice on the Web."
In the meantime, Instead of using plugin-based technologies like Adobe Flash and Microsoft Silverlight, Apple created a new client-side framework Gianduia to produce quality online applications for retail users.
Gianduia took a Java-inspired name (like Cocoa and Capuccino) because of similarity of the methods to create rich online applications that Cocoa developers usually use. While HTML5 has its new Rich Internet App features to compete with Adobe Flash, SproutCore, Gianduia and other related frameworks show that web applications may be created using existing web standards (and with no need of installing web plugins).
Gianduia has been already used by Apple in such programs as iPhone reservation system, One-to-One program and Consierge service for Personal Shopping and Genius Bar reservations.
With the appearance of Gianduia Adobe Flash will continue to lose its positions in every aspect of its usability. Wrapped in Flash H.263/Sorenson Spark codec had been replaced by H.264 so that Flash-free devices could play videos from Youtube, Brightcove, Vimeo, CBS, ABS, OOyala. In animation and interactivity Flash has a rival named Canvas, which is another HTML5 element. It creates graphics as a part of the web page's DOM (Document Object Model) so it could be manipulated by CSS-code.
That explains why more and more companies refuse from using Flash. For example, this Thursday Scribd, which is a Document sharing service, changed its interface to HTML5:
“We are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash. Now any document can become a web page.”
With Gianduia it becomes obvious why Apple's policy versus Flash becomes more and more tough.
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