Apple looking to hire iBookstore marketing manager

Apple has posted a new job listing looking for a marketing manager specifically for the iBookstore. The listing seeks an experienced business marketer "to drive awareness and sales of iBooks through co-marketing programs with publishers and authors, strategic partnerships, and via online and direct marketing tactics." It seems like a lot of the position will be self-driven, as whoever's chosen will be asked to come up with some interesting schemes to push iBook sales, both with publishers, and even across the other divisions of iTunes. But the bottom line is of course sales -- Apple wants someone to push iBooks, specifically in the US.